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About us

Naturewatch Foundation is a registered charity working to improve the lives of animals.  Our Mission is to end animal cruelty and advance animal welfare standards around the world.  

In order to achieve our aims we:


•    Undertake campaigns to raise public awareness of particular issues and influence public opinion by using all available means. 

•    Carry out political campaigning/lobbying within the UK and EU when it’s deemed to be the best way to support a particular issue upon which we are working, and it either furthers or supports the delivery of our charitable purpose. For example, campaigning for a change in the law where such a change would support the charity’s purpose or campaigning to ensure that existing laws are observed.  Of course, as a charity, we cannot give our overall support to a political party but we may, at times, give our support to specific policies advocated by political parties if it would help achieve the aims of the Foundation.

•    Provide support for the improvement and development of animal welfare standards worldwide, with a particular focus on pioneering projects that directly improve the lives of stray dogs in Eastern Europe.

•    Co-ordinate humane education and public awareness campaigns in order to help raise animal welfare standards in the UK and in Eastern Europe. Through education we can help create a new culture of respect and sensitivity, to make this world a fairer place for all living creatures.

•    Launched the World Animal Day (4 October) initiative in 2003 to unite the animal welfare movement around the globe; raising awareness of animal issues and making them front-page news – a vital catalyst for change!  

A Brief Overview

Over 25 years of working for the animals.  Naturewatch Foundation is a registered charity in England (1039679) founded in 1991 by the late John Ruane.
Find out more about our campaigns by clicking here 

A key part of our work revolves around public education to ensure animals are recognised as sentient beings, capable of suffering, in order to ensure that full regard is always paid to their welfare requirements.  In many countries animals are treated little better than a simple commodity, such as a bag of potatoes, making education essential in order to improve their lives.  

From day one we have regularly published a Compassionate Shopping Guide as we are strong believers in encouraging the public to lead a cruelty-free lifestyle through conscious, ethical and cruelty free commerce. This includes rallying consumers to boycott powerful multi-national companies that continue to profit from animal testing.  We also pursue political lobbying to improve animal protection legislation in the UK, EU and in countries where we are working.  

Over the past 25 years, we have developed a wide range of sustainable animal welfare projects in several countries, with a particular focus on Eastern Europe, and today we have a worldwide presence through our World Animal Day projects.   

We do not receive government or corporation funding and so rely entirely upon the generosity of our regular supporters and the general public to continue our work.  All income is used to pursue the goals of the organisation.  We direct our funds responsibly: we keep our administration costs to a minimum, design our own campaign literature, and have no expensive overheads.

Your support is invaluable and is truly appreciated – thank you.

We couldn’t provide our vital services without the generosity of people like you. Help us continue our work to help animals and make a donation to all our Naturewatch campaigns

Donate now
TwitterFollow our tweets
We are challenging you to join us and help make our roads safer for #badgers and other #wildlife #GiveUsABrake ow.ly/nSdw30cO3ac
Naturewatch Foundation is proud to be sponsoring #NBWK17 – help raise awareness & protect the nation's badgers.… twitter.com/i/web/status/8…
#NBWK17 LAUNCHES! A celebration of badgers begins – what event are YOU going to? Sponsored by Naturewatch Foundatio… twitter.com/i/web/status/8…
Pop into LUSH on Oxford St. TODAY (24/06) to support #NBWK17. Your purchase will raise funds to protect badgers!… twitter.com/i/web/status/8…
Pop into LUSH on Oxford St. tomorrow (24/06) to support #NBWK17. Your purchase will raise funds to protect badgers!… twitter.com/i/web/status/8…
RT @Nbadgerweek: ★TOMORROW★ Are you ready for take-off? Get sett for some clantastic events! badger.org.uk/nbwk #NBWK17 #lovebadgers h…
Happy #BringYourDogToWorkDay! Find out what we are doing to help dogs that have never known love and care in a home… twitter.com/i/web/status/8…
Pip is a dachshund x and her #BrowsOnFleek are the best we've ever seen. She's available for adoption!… twitter.com/i/web/status/8…
RT @BadgerTrust: Camera catches #adorable video of #dancing #badger! Even the #badgers know @Nbadgerweek is just around the corner... https…
RT @BadgerTrust: A convicted #badger baiter has now been imprisoned for a machete attack on a property. ht.ly/mhlf30cLEMg #Crime
RT @bunny_becks: Balm Balm's Baby Balm reviewed at my blog - a miracle healer of eczema #CrueltyFree @SoilAssociation @BalmBalm https://t.c…
RT @_ayrtonnn: What the milk industry looks like trying to fight back against the growing demand for #crueltyfree plant milks 👌😂 #dairyfree
'There is an urgent need to review conservation of hazel dormice to protect this much-loved species' #WorldAnimalDay ow.ly/UroS30cM0Pq
GLASTONBURY: Makeup need a touch up? Benefit's drive-thru Brow & Beauty Bar is NOT cruelty-free. They sell in China. ow.ly/m75530cKbNy
“The house feels painfully empty...and that’s my fault. My carelessness killed them" #dogsdieinhotcars ow.ly/mRNK30cK7M3
RT @Nbadgerweek: Shhh.. I heard a rumour #NBWK17 is just 5 days away! Check out our website for #badger celebrations! https://t.co/mfr0NECf…
RT @Nbadgerweek: Huge thanks to #NBWK17 sponsors @Naturewatch_org Please join their new campaign and together let's #StopBadgerCrime https:…
Take action to end puppy farming 📢 ow.ly/xVw230cBTlD pic.twitter.com/vf5rnygTGw
@BrucifR76 To find out more, please refer to your Compassionate Shopping Guide, which includes the name of the pare… twitter.com/i/web/status/8…
@BrucifR76 Parent company- that continues to benefit from animal testing.In the meantime, it is the animals that su… twitter.com/i/web/status/8…
@BrucifR76 are in a similar situation. They advertise themselves as being cruelty-free, yet their profits go to a parent company
@BrucifR76 We can only hope that the new parent company does not benefit from animal testing. Please remember that many other brands ...
@BrucifR76 Naturewatch Foundation supporters have been invaluable in helping spread the word that the parent company counts.
@BrucifR76 Since its takeover by L’Oréal in 2006,well-informed shoppers have become increasingly suspicious of the brand's 'ethical' message
We are proud to be the sole sponsors of National Badger Week, which is run by the Badger Trust.… twitter.com/i/web/status/8…
How to keep your pet cool in the hot weather – tips and tricks for cats and dogs ow.ly/yGPI30cHBQ1
RT @BadgerTrust: @Nbadgerweek is fast approaching, join us and @Naturewatch_org for some fantastic events celebrating #badgers https://t.co…
NATIONAL BADGER WEEK 24/06 -01/07 Celebrations to help protect badgers with events across England and Wales… twitter.com/i/web/status/8…
Our political feature will be updated between elections so you can scrutinise where parties stand on animal welfare… twitter.com/i/web/status/8…
If you're looking for a dog who knows how to work the camera, Muesli is for you! Check out her profile on @DogsBlogtwitter.com/i/web/status/8…
RT @BadgerTrust: We have some fantastic events this @Nbadgerweek. Check out our Meet the #Authors event with @Hertsbadgers and @Naturewatch…
RT @turnerwebster: Proud to be a Patron of @Naturewatch_org and be in this video. @STHMgt @BeverlyMacca1 @JuliePeasgood @GaryEddyEdwards @m…
RT @Nbadgerweek: We need your help to #StopBadgerCrime. Please #share this great film by #NBWK17 Sponsors @Naturewatch_org to show your su…
Hear what our wonderful patrons have to say about our campaign to end badger baiting #StopBadgerCrimetwitter.com/i/web/status/8…
Your event on #WorldAnimalDay doesn't have to be time-consuming. There are simple ways to help.See Bella's example...ow.ly/JHmz30csmhY
RT @Naturewatch_org: Don't forget to copy caroline@worldanimalday.org.uk by 5pm on 14/06/17 for a chance to win 1 of 4 gorgeous @MuLondon
RT @MuLondon: #Win 1 of 4 gorgeous MuLondon moisturisers - SUPPORT OUR GOOGLE DOODLE CAMPAIGN! @Naturewatch_org @worldanimalday @GoogleDood…
RT @Naturewatch_org: Check out the latest post from the @British_Style about our #CompassionOverCruelty campaign ow.ly/Ob1C30cxOEi
Check out the latest post from the @British_Style about our #CompassionOverCruelty campaign ow.ly/Ob1C30cxOEi
#WorldAnimalDay isn't just about cats and dogs... farm & working animals are also in need of your help on October 4 theconversation.com/want-to-help-a…
Hear what our wonderful patrons have to say about our campaign to end badger baiting #StopBadgerCrime ow.ly/2oUL30cw696
Responsible breeders don’t need marketing hype to sell dogs. ow.ly/HNjt30cqKMe #AdoptDontShop #cockapoo #labradoodle #cavapoo
Global fur trading continues to die as Germany votes to shut down its six remaining fur farms! ow.ly/wd5j30cs2Hn #WorldAnimalDay
Pledge NOT to attend these circuses at worldanimalday.org.uk ow.ly/QqED30cs0zR
As we head to the polls, remember you can #VoteforAnimals every single day. Here's how: ow.ly/DtVa30coyRdtwitter.com/i/web/status/8…
What will you do today to make the world kinder and safer for animals? RT and tell the world! Here's some ideas:… twitter.com/i/web/status/8…
RT @Nbadgerweek: The #NBWK17 countdown is on but there's still time to get sett! Download your Toolkit today! badger.org.uk/nbwk #Wedn…
RT @BadgerTrust: RSPCA calls for a ban on #snares after a #badgers horrific death in #Wales. Find out more: ow.ly/KbXq30cjWu9 #bansna…
RT @MuLondon: Make sure to enter our awesome giveaway now! 👇👇👇 twitter.com/MuLondon/statu…
@ForgetMeNotAnim Thank you for your wonderful support and compassion <3
RT @ForgetMeNotAnim: compassionate shopping guide for those that care about animals and want to buy cruelty-free products @Naturewatch_org
The @AnimalsCount manifesto for #GE2017 has been released. See where they stand on our key #animalwelfare issues. 📢naturewatch.org/campaigns/arti…
Don't want to wait for June 8? Here’s 10 ways you can vote for animals every single day. 📢naturewatch.org/blog/article/1…twitter.com/i/web/status/8…
RT @myBotanicals: We teamed up with @Naturewatch_org to bring you a free compassionate shopping guide offer. Shop cruelty free today! #crue…
Young badger rescued after falling five foot down garden well ow.ly/Qcl230cjyx7
SEPT 26: Volunteer at Nth Uganda’s only dog hospital. Stay at the Big Fix’s Guesthouse. See WAD website for details… twitter.com/i/web/status/8…
Be a voice for the voiceless and get involved by adding your support ow.ly/JuG5304GTzr pic.twitter.com/iCrdelTxPW
Don't forget to copy caroline@worldanimalday.org.uk by 5pm on 14/06/17 for a chance to win 1 of 4 gorgeous… twitter.com/i/web/status/8…
Want a chance to win 1 of 4 gorgeous @MuLondon moisturisers? SUPPORT OUR DOODLE GOOGLE CAMPAIGN!… twitter.com/i/web/status/8…
Want animals to be on the political agenda this #GE2017? You can make it happen! RT&SHARE >> ow.ly/vjRs30c0GB8
Tell the world animals matter in #GE2017. Join the Animal Protection 2017 campaign on Thunderclap! ow.ly/O5vp30cdOAp
Our warmest gratitude to the most amazing #volunteer team. We truly appreciate your effort &kindness to help the an… twitter.com/i/web/status/8…
Misrepresentation of cruelty-free ingredients is also very common, as the term is not legally defined ow.ly/EuxV30cdL2V
A new animal-free testing method could predict allergic reactions to chemicals. twitter.com/lunduniversity…
.@TheGreenParty are the only party so far to pledge to repeal the secrecy clause. Why are the others lagging behind… twitter.com/i/web/status/8…
.@TheGreenParty has 70+ policies on animal welfare. Find out where they stand on some of the most pressing issues>> ow.ly/nowc30c0F6l
Barry M cosmetics: What the 'M' REALLY stands for revealed ... ow.ly/u96z30c9F9b
Care about animals? Join the Thunderclap to make animals matter in #GE2017 thunderclap.it/projects/57761…
Party manifestos are out and we’ve checked them thoroughly. Where does each party stand on animal welfare?… twitter.com/i/web/status/8…
.@LibDems pledge to fund research for alternatives. What do other parties have to say about #animalexperiments?… twitter.com/i/web/status/8…
Where do the parties stand on #animalexperiments and #puppyfarming? RT and @ your local candidates.… twitter.com/i/web/status/8…
A handy compilation of candidate views on #AnimalWelfare from @LeagueACS. #GE2017 twitter.com/LeagueACS/stat…
.@Labour pledge to prohibit the third-party sale of puppies. Where do the other parties stand?… twitter.com/i/web/status/8…
THE RSPCA has launched an investigation after a badger was shot and killed in a County Durham village. thenorthernecho.co.uk/news/local/sou…
Man from the Rasen area is ‘disgusted’ after finding over 14 dead badgers in a month, suspected to have been baited marketrasenmail.co.uk/news/badger-ba…
RT @leprintelephant: LADIES find a FREE guide to health and beauty care that’s completely cruelty free from @Naturewatch_org at https://t.c…
.@uuponline @TheGreenParty & @LibDems pledge to strengthen laws for online pet ads. Will other parties protect pets… twitter.com/i/web/status/8…
RT @Derbys_Wildlife: @BadgerTrust awareness training today with @craig_wildlife looking forward to a interesting day @Naturewatch_org
RT @Derbys_Wildlife: Start of the @BadgerTrust awareness afternoon all around legislation with @craig_wildlife @Naturewatch_org https://t.c…
We’re seeing red. Too many parties are not taking animal welfare seriously. See for yourself:… twitter.com/i/web/status/8…
If you don’t like what you read, please contact your local candidates and ask that they be a voice for animals within their party.
We we will be revealing the party policies relating to puppy farming and animal experiments in the lead up to #GE2017
RT @LancRuralPolice: Great training opportunity for our Rural officers on site at large badger sett @craig_wildlife pic.twitter.com/JQLxBRDB7f
@Dr_Dan_1 has written a compelling article on how politicians use animals in politics - well worth a read. theconversation.com/fox-hunting-ro…
RT @craig_wildlife: Badger Crime and Persecution awareness training today in Lancashire. pic.twitter.com/xhDAkC62Aj
@Dr_Dan_1 has written this compelling article about how politicians play politics with animals- well worth a read theconversation.com/fox-hunting-ro…
Our 3rd police training course on badger persecution this month with @BadgerTrust , this time @derbyshireRCT pic.twitter.com/y2qpbYLYpi
If your heart is heavy today we hope you're uplifted by this story of kindness from our friends @EdgarsMission heraldsun.com.au/news/victoria/…
Know someone thinking of getting a puppy? Share this with them: naturewatch.org/files/uploads/… pic.twitter.com/YLNU17heAz
RT @BadgerTrust: Badger Trust and @Naturewatch_org 'sett' a new standard for #badger protection ow.ly/yqIv30bJw2d #MondayMotivation #…
400,000 UK puppies born behind bars every year. It’s time to end #puppyfarming. Take action >>… twitter.com/i/web/status/8…
SEPT 26: Volunteer at Nth Uganda’s only dog hospital. Stay at the Big Fix’s Guesthouse. See WAD website for details… twitter.com/i/web/status/8…
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