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About us

Naturewatch Foundation is a registered charity working to improve the lives of animals.  Our Mission is to end animal cruelty and advance animal welfare standards around the world.  

In order to achieve our aims we:


•    Undertake campaigns to raise public awareness of particular issues and influence public opinion by using all available means. 

•    Carry out political campaigning/lobbying within the UK and EU when it’s deemed to be the best way to support a particular issue upon which we are working, and it either furthers or supports the delivery of our charitable purpose. For example, campaigning for a change in the law where such a change would support the charity’s purpose or campaigning to ensure that existing laws are observed.  Of course, as a charity, we cannot give our overall support to a political party but we may, at times, give our support to specific policies advocated by political parties if it would help achieve the aims of the Foundation.

•    Provide support for the improvement and development of animal welfare standards worldwide, with a particular focus on pioneering projects that directly improve the lives of stray dogs in Eastern Europe.

•    Co-ordinate humane education and public awareness campaigns in order to help raise animal welfare standards in the UK and in Eastern Europe. Through education we can help create a new culture of respect and sensitivity, to make this world a fairer place for all living creatures.

•    Launched the World Animal Day (4 October) initiative in 2003 to unite the animal welfare movement around the globe; raising awareness of animal issues and making them front-page news – a vital catalyst for change!  

A Brief Overview

Over 25 years of working for the animals.  Naturewatch Foundation is a registered charity in England (1039679) founded in 1991 by the late John Ruane.
Find out more about our campaigns by clicking here 

A key part of our work revolves around public education to ensure animals are recognised as sentient beings, capable of suffering, in order to ensure that full regard is always paid to their welfare requirements.  In many countries animals are treated little better than a simple commodity, such as a bag of potatoes, making education essential in order to improve their lives.  

From day one we have regularly published a Compassionate Shopping Guide as we are strong believers in encouraging the public to lead a cruelty-free lifestyle through conscious, ethical and cruelty free commerce. This includes rallying consumers to boycott powerful multi-national companies that continue to profit from animal testing.  We also pursue political lobbying to improve animal protection legislation in the UK, EU and in countries where we are working.  

Over the past 25 years, we have developed a wide range of sustainable animal welfare projects in several countries, with a particular focus on Eastern Europe, and today we have a worldwide presence through our World Animal Day projects.   

We do not receive government or corporation funding and so rely entirely upon the generosity of our regular supporters and the general public to continue our work.  All income is used to pursue the goals of the organisation.  We direct our funds responsibly: we keep our administration costs to a minimum, design our own campaign literature, and have no expensive overheads.

Your support is invaluable and is truly appreciated – thank you.

We couldn’t provide our vital services without the generosity of people like you. Help us continue our work to help animals and make a donation to all our Naturewatch campaigns

Donate now
TwitterFollow our tweets
Help make the Protection of Badgers Act 1992 worth more than just the paper it’s written on. #StopBadgerCrimetwitter.com/i/web/status/8…
Badgers are facing the most brutal & unjust persecution from both criminals & the government. Help #StopBadgerCrimetwitter.com/i/web/status/8…
Delivering accredited police training courses to forces across the UK with @BadgerTrust. Help #StopBadgerCrime ln.is/naturewatch.or…
230 reports of badger cruelty involving the use of dogs, yet only 7 cases heard at court. Help #StopBadgerCrimetwitter.com/i/web/status/8…
RT @OxonBadgers: We are looking forward to our @BadgerTrust badger awareness training day in Oxford next month. It's now full https://t.co/…
Live badgers can be sold to underground baiting rings, earning someone in excess of £500. Help #StopBadgerCrimetwitter.com/i/web/status/8…
@NaturewatchFoundation and @BadgerTrust have joined forces to #StopBadgerCrime ow.ly/8NFv309b6Gl pic.twitter.com/YcK4ox6AH2
Ripped ears, fatal gashes & torn-off lips. For badger baiters this is entertainment. Help #StopBadgerCrimetwitter.com/i/web/status/8…
RT @BadgerTrust: How can you support our Twitter Week against badger baiting? Use #stopbadgercrime, write your local crime commissioner, an…
Badger baiters prefer this time of year as mothers fight ferociously to protect newborn cubs. Help #StopBadgerCrimetwitter.com/i/web/status/8…
Proud to be working with @BadgerTrust to #StopBadgerCrime through our police training programme… twitter.com/i/web/status/8…
RT @BadgerTrust: Today we announce the start of our joint Twitter week with @Naturewatch_org Join us to end #badger baiting... https://t.co…
Badger baiting is a thriving UK ‘sport’ where dogs & badgers fight to the death. Help #StopBadgerCrimetwitter.com/i/web/status/8…
The Compassionate Shopping Guide – Or how to fall in love with genuine cruelty-free products ow.ly/8UG8308XAUT pic.twitter.com/PvnsxrJkko
BBC News - Illegal breeder Richard Jones' dogs 'close to death' ln.is/www.bbc.co.uk/… #AdoptDontShop #BanPuppyPeddling
Cannibalism among the 8 shocking animal testing disasters revealed in UK labs report ln.is/huffingtonpost… via @HuffPostUK
Kat Von D's so-called cruelty-free products fuel the profits of LVMH, who continues to benefit from animal testing… twitter.com/i/web/status/8…
They keep cruel puppy farms hidden from view. #TellYourMP to ban third party puppy dealers bit.ly/2jHUrUBtwitter.com/i/web/status/8…
Contact your MP and urge for an end to cruel puppy peddling buff.ly/2k8yi5i #BanPuppyPeddling #WheresMumtwitter.com/i/web/status/8…
RT @VictoriaS: Puppy sales laws might be tightening but not enough to stop puppy farms.There needs to be a ban on 3rd party sales! https://…
They keep cruel puppy farms hidden from view. #TellYourMP to ban third party puppy dealers. bit.ly/2jHUrUBtwitter.com/i/web/status/8…
Sale of puppies under eight weeks old to be made illegal theguardian.com/world/2017/feb…
Contact your MP and urge for an end to cruel puppy peddling bit.ly/2ktlUOt #BanPuppyPeddling #WheresMum pic.twitter.com/1bvh1tAtH1
TAKE ACTION: Demand an end to third party puppy dealers. ln.is/naturewatch.or… #BanPuppyPeddling #AdoptDontShoptwitter.com/i/web/status/8…
TAKE ACTION: Demand an end to third party puppy dealers. ln.is/naturewatch.or… #BanPuppyPeddling #AdoptDontShoptwitter.com/i/web/status/8…
Tell your MP to ban puppy peddling! ln.is/bit.ly/MAqrL
Tell your MP to ban puppy peddling! bit.ly/2kfVhKv
RT @BadgerTrust: Only 1 week to go until we march to DEFRA HQ! Will you be joining us? #badgercull #makeyourmark #ThursdayThought https://t…
Abandoned on Ukraine's streets, this puppy & 4 siblings were rescued by 'Laska'. All 5 pups now having loving homes… twitter.com/i/web/status/8…
Licensing Puppy Dealers Will Only Legitimise Suffering ln.is/huffingtonpost…
Please sign #petition and tell @Aberdeenshire council you don't want more #puppyfarms: ln.is/www.change.org…
@Aberdeenshire ...counter negative effects of licensing puppy farmers.
@Aberdeenshire We would love to see you educating staff and residents on responsible dog breeding/buying/adopting/owning in order to...
Thank you. We know legislation is not in favour of animal welfare in this case & the burden of enforcing it falls o… twitter.com/i/web/status/8…
Please educate council staff who enable puppy farms in @Aberdeenshire. The community expects you to know better.… twitter.com/i/web/status/8…
9 Buyers should be invited into the home to see conditions. Countryside makes it easy for puppy farmers to avoid th… twitter.com/i/web/status/8…
8 If people knew where puppies came from. If they saw with their own eyes. They would choose differently… twitter.com/i/web/status/8…
7 Puppy buyers would NEVER knowingly support a business that prioritises profits over animal welfare... @Aberdeenshire #WheresMum
6 Lack of enforcement & training contribute to puppy farming flourishing in the UK @Aberdeenshire #WheresMum @CARIADCAMPAIGN
5 Inspectors may have no training in animal husbandry & public scrutiny of businesses is near impossible in the countryside @Aberdeenshire
4 Enforcement of Breeding of Dogs Act is hard enough for councils. Breeding in sparse countryside makes it harder @Aberdeenshire #WheresMum
3 Country puppy farmers use 3rd party traders, often meaning pups are separated from mum too young and raised inappropriately @Aberdeenshire
2 Isolated, hidden, countryside properties make unannounced inspections virtually impossible. @Aberdeenshire #WheresMum
1 Most puppy buyers are in towns & cities. Distance prohibits meeting the mum – standard advice for buying a pup @Aberdeenshire #WheresMum
Officer @Aberdeenshire says countryside is "appropriate place" for puppy farming. Here's why that's not true (cont) ln.is/co.uk/feFnn
A new bid to to develop kennels on a property run by known puppy farmers is being considered. ln.is/co.uk/4hkZD
RT @so_darling: Just a snapshot of products that are animal cruelty free! Visit @Naturewatch_org for more information #CompassionOverCruelt…
The parent company counts. Find out more ow.ly/lIE7307YbFZ pic.twitter.com/X3l0ECXKeV
Just days into 2017 and we've already appointed 3 new Ambassadors keen to help promote the World Animal Day movement facebook.com/WorldAnimalDay…
KNOW EXACTLY WHAT'S IN YOUR FACE CREAM... MAKE YOUR OWN! ln.is/com/IlK1H
@BrucifR76 - Hi - Garnier is not cruelty-free. L'Oréal sells in China, where animal testing is still mandatory for many products. Thank you!
Top trend predictions for the cosmetics industry. Could 2017 finally be the year that the world bans animal testing? ln.is/globalcosmetic…
Dutch government plans to stop animal testing by 2025 ow.ly/yKsK307OZUe
The Stuff You Buy Is Destroying Animals Around the World ln.is/motherboard.vi…
Lions and tigers in cramped conditions next to busy motorway so join campaign to ban wild animals from circuses ln.is/www.mirror.co.…
“There’s no doubt Brexit is going to be a complex issue but this is a golden opportunity to improve welfare...” ln.is/www.vettimes.c…
@BrucifR76 Large multinational companies like L’Oreal continue to benefit from animal-testing outside of EU
Canada Is One Step Closer To Banning Cosmetic Animal Testing ln.is/huffingtonpost…
RT @CristinaCriddle: Bubbles, a book and a brew - all the basics for a dreamy bath. Thx @Naturewatch_org for making pampering cruelty free…
Shouldn't the number 1 question be... is it genuinely cruelty-free? ln.is/ow.ly/gn0o2
DON'T SUPPORT ANIMAL TESTING IN 2017: the parent company counts! Order your Compassionate Shopping Guide - only £3… twitter.com/i/web/status/8…
Wishing you and your loved ones a Merry Christmas and a Very Happy New Year. pic.twitter.com/S9BTC4FZdc
@adampedersen Really sorry, we don't have any stockists in Midlands.
Is Bobby the #Dumbledore of the dog world? Find out in our blog: Fantastic Dogs and Where to Find Them -… twitter.com/i/web/status/8…
Prancer is an ex-breeding dog looking for a new start in life. Find her @ManyTearsRescue ln.is/manytearsrescu…twitter.com/i/web/status/8…
Prancer is an ex-breeding dog looking for a new start in life. Find her @ManyTearsRescue ow.ly/qreF306RNx1twitter.com/i/web/status/8…
Their creative project was first initiated to mark World Animal Day on October 4. ln.is/org.uk/0rCA8
In today’s farming system, beautiful, inquisitive, intelligent turkeys endure lives of suffering and painful deaths. ow.ly/lxHW3077cMF
Say #ExpectoPatronum to puppy farming and adopt a rescue dog! Read our blog to find out how: ow.ly/RTxx306RQ3q pic.twitter.com/Vp9yBRw1fZ
We can't resist Roxy's red hair and giant smile! Can you? dogsblog.com/roxy-180/ #AdoptDontShop pic.twitter.com/iVAlrv2CGe
Why not stop the Xmas rush for a minute and watch this beautiful film from @DogsLoveHownd? #WhenHarryMetHerotwitter.com/i/web/status/8…
Will Bee 'bee' home for Christmas? Share this tweet and let's find her the forever home she deserves!… twitter.com/i/web/status/8…
Could you be the one to show Buster the world beyond the shelter walls? dogsblog.com/buster-263/ pic.twitter.com/8WLliuz8jF
Riley deserves a safe, loving home to spend Christmas with. Can you give him the xmas he deserves?… twitter.com/i/web/status/8…
Frank has a zest for life which is "frankly" adorable. Let's find him a home for Christmas! ow.ly/pyvL3075e6Q pic.twitter.com/d1NzI9uaHB
The true cost of 'cute' is simply too high: ln.is/www.k9magazine…
***SAVE 27%!*** CRUELTY-FREE SHOPPING KIT Use your eco-bag for your purchases from the Compassionate Shopping Guide… twitter.com/i/web/status/8…
*** SAVE 40% *** The COMPASSIONATE SHOPPING GUIDE is currently on sale for £3 to make Christmas shopping a little e… twitter.com/i/web/status/8…
Could one of these adorable beasts become your future best friend? ow.ly/LPOx306RGIQ #AdoptDontShop pic.twitter.com/irC6HoXV4O
*** SAVE 28%! ONLY £15 (rrp £21) *** CONTAINS EVERYTHING YOU NEED FOR YOUR CHRISTMAS SHOPPING TRIP!… twitter.com/i/web/status/8…
River is a little shy. Can you help her come out of her shell? She's available for adoption now:… twitter.com/i/web/status/8…
Not every rescue dog was abandoned. Bonny was born 6 weeks ago in foster care and will be ready for adoption soon:… twitter.com/i/web/status/8…
Our Cruelty-Free Shopping kits make great Secret Santa gifts or stocking fillers! Order by 16/12/16!… twitter.com/i/web/status/8…
Could tiny Sasha sashay her way into your heart and home? dogsblog.com/sasha-176/ pic.twitter.com/AEM6vlwSiJ
SHOP CRUELTY-FREE THIS CHRISTMAS... DON'T SUPPORT COMPANIES THAT STILL SELL IN CHINA! Check out our special offers!… twitter.com/i/web/status/8…
Meaningful Gifts! Get it in time for Christmas ln.is/bit.ly/QIxZV
RT @AnnekaSvenska: Thankyou to @Naturewatch_org for asking me to be Patron to #WorldAnimalDay which I have accepted. Thankyou for the honou…
Use your voice to stop someone buying a puppy from a puppy farmer before it’s too late! ln.is/naturewatch.or…twitter.com/i/web/status/8…
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