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Ecover and Method’s dirty links to animal testing

In 2018, Ecover and Method were dropped from Naturewatch Foundation’s Compassionate Shopping Guide. The two brands became affiliated with a company that manufactures and sells animal tested products, and their cruelty-free credibility was lost as a result.

SC Johnson, also the parent company of many brands including Duck, Glade, Pledge and Mr Muscle, openly admit to manufacturing and selling household products that are tested on animals.

Speak up for animals – join the People Against Dirty boycott campaign today!

Action 1: Tell Ecover and Method to stand up for animals. If you haven't done so already, please ask them to influence SC Johnson from within...

Action 2: Urge ethical superstores to remove Ecover and Method from the shelves until SC Johnson implements an acceptable animal testing policy. Your email will be sent to six of the largest ethical stockists of People Against Dirty products in the UK...

Action 3: While the Ecover and Method websites continue to publicise their historical values and principles; their actual company ownership is still missing! 

The omission that SC Johnson owns them is outrageous. Ask Ecover and Method to make a New Year resolution to be open and transparent to their customers!


Naturewatch Foundation’s Compassionate Shopping Guide is one of the world's strictest cruelty-free endorsement schemes. We consider the animal testing policy of cosmetic, personal care and household products, including the policy of the parent company. If there is a risk of profits being used to fund animal testing, we will not endorse them.

Naturewatch Foundation is calling on Ecover and Method to use their new position of influence with SC Johnson to convince them to stop all commissioning or conducting of animal tests across their entire range of products. 

Until then, we are asking compassionate consumers to boycott all SC Johnson brands, including Ecover and Method, until the entire company is cruelty-free.

Trust takes years to build, seconds to break, and forever to repair... Ecover's (and SC Johnson's) success depends on you