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About us

Naturewatch Foundation is a registered charity working to improve the lives of animals.  Our Mission is to end animal cruelty and advance animal welfare standards around the world.  

In order to achieve our aims we:


•    Undertake campaigns to raise public awareness of particular issues and influence public opinion by using all available means. 

•    Carry out political campaigning/lobbying within the UK and EU when it’s deemed to be the best way to support a particular issue upon which we are working, and it either furthers or supports the delivery of our charitable purpose. For example, campaigning for a change in the law where such a change would support the charity’s purpose or campaigning to ensure that existing laws are observed.  Of course, as a charity, we cannot give our overall support to a political party but we may, at times, give our support to specific policies advocated by political parties if it would help achieve the aims of the Foundation.

•    Provide support for the improvement and development of animal welfare standards worldwide, with a particular focus on pioneering projects that directly improve the lives of stray dogs in Eastern Europe.

•    Co-ordinate humane education and public awareness campaigns in order to help raise animal welfare standards in the UK and in Eastern Europe. Through education we can help create a new culture of respect and sensitivity, to make this world a fairer place for all living creatures.

•    Launched the World Animal Day (4 October) initiative in 2003 to unite the animal welfare movement around the globe; raising awareness of animal issues and making them front-page news – a vital catalyst for change!  

A Brief Overview

Over 25 years of working for the animals.  Naturewatch Foundation is a registered charity in England (1039679) founded in 1991 by the late John Ruane.
Find out more about our campaigns by clicking here 

A key part of our work revolves around public education to ensure animals are recognised as sentient beings, capable of suffering, in order to ensure that full regard is always paid to their welfare requirements.  In many countries animals are treated little better than a simple commodity, such as a bag of potatoes, making education essential in order to improve their lives.  

From day one we have regularly published a Compassionate Shopping Guide as we are strong believers in encouraging the public to lead a cruelty-free lifestyle through conscious, ethical and cruelty free commerce. This includes rallying consumers to boycott powerful multi-national companies that continue to profit from animal testing.  We also pursue political lobbying to improve animal protection legislation in the UK, EU and in countries where we are working.  

Over the past 25 years, we have developed a wide range of sustainable animal welfare projects in several countries, with a particular focus on Eastern Europe, and today we have a worldwide presence through our World Animal Day projects.   

We do not receive government or corporation funding and so rely entirely upon the generosity of our regular supporters and the general public to continue our work.  All income is used to pursue the goals of the organisation.  We direct our funds responsibly: we keep our administration costs to a minimum, design our own campaign literature, and have no expensive overheads.

Your support is invaluable and is truly appreciated – thank you.

We couldn’t provide our vital services without the generosity of people like you. Help us continue our work to help animals and make a donation to all our Naturewatch campaigns

Donate now
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Thank you @BoxingInsider for telling your readers about Boxing Champion, Vitali Klitschko fighting #AnimalAbusetwitter.com/i/web/status/1…
Berta's abuser was never caught. Berta was beaten & left to die with a belt that cut into her neck. It's because of… twitter.com/i/web/status/1…
In Ukraine we're building a collaborative framework within which animal advocates, police, prosecutors & municipali… twitter.com/i/web/status/1…
In Kyiv alone, we’re helping to train over 2000 police officers on how to fight animal crime. Only another 12 citie… twitter.com/i/web/status/1…
We’re teaching police in Ukraine about #TheLInk between #animalcruelty and #humanviolence. Knowledge about this wi… twitter.com/i/web/status/1…
Thank you @K9Magazine for sharing the news about our project to fight animal crime in Ukraine!… twitter.com/i/web/status/1…
If you have any information on​ ​named individuals​ who you suspect are involved in badger crime,​ please contact i… twitter.com/i/web/status/1…
13 Police Forces in Ukraine want our help to fight #animalabuse. Outstanding progress for police, a major undertaki… twitter.com/i/web/status/1…
We are delighted and very grateful to announce that actor Dan Richardson has accepted our invitation to become a Pa… twitter.com/i/web/status/1…
Delighted to be working with @hi_sight to deliver professional training to Police Forces across Ukraine on how to f… twitter.com/i/web/status/1…
Former Professional Boxer & now Mayor of Kyiv, Vitali Klitschko supports our work to fight animal crime in Ukraine… twitter.com/i/web/status/1…
Allegations of animals being poisoned, hung, beaten, shot & dropped from multi-storey buildings flood social media… twitter.com/i/web/status/1…
RT @EarthConscious_: Amazing - five tonnes of waste from the ‘plastic soup’ that is floating on the surface of the pacific ocean creating a…
Allegations that typify the sadistic nature of those involved. They show no regard to the law, the protected badger… twitter.com/i/web/status/1…
Allegations that typify the sadistic nature of those involved. They show no regard to the law, the protected badger… twitter.com/i/web/status/1…
Our Wildlife Crime Adviser is part of a Wildlife Countryside and Link delegation attending the Home Office this aft… twitter.com/i/web/status/1…
RT @hi_sight: An opportunity to explain #TheLInk between #animalcruelty and #humanviolence in Ukraine and the training programme of the pol…
Waterless Limited are now endorsed by Naturewatch Foundation! Head to our blog to find out more about them...… twitter.com/i/web/status/1…
Great to hear a Ukrainian Police Officer speaking out for stray animals- "Thousands of strays have disappeared from… twitter.com/i/web/status/1…
If you understand Ukrainian, listen to this radio interview with Mark Randell from Hidden-in-Sight, promoting our j… twitter.com/i/web/status/1…
TOMORROW - LUSH is launching 40 shades of limited edition solid foundation. The range is vegan and endorsed as crue… twitter.com/i/web/status/1…
Save the date! Join Chris Packham on Saturday 22nd September in central London for the first People's Walk for Wild… twitter.com/i/web/status/1…
Proud to be working with @hi_sight to deliver training to Ukrainian police on how to fight animal crime, & why deal… twitter.com/i/web/status/1…
The Canadian senate has formally endorsed the 'Cruelty-free Cosmetics Act'. If passed the legislation will prohibit… twitter.com/i/web/status/1…
Beautiful sunny day for @HantsPolice to be visiting a badger sett as part of their badger persecution training - de… twitter.com/i/web/status/1…
Is your ethical stockist still in ECOVER and METHOD's corner - even though the brands' profits go to animal testers… twitter.com/i/web/status/1…
@emeliobedelio Sorry - thought I deleted it! There was a typo (TSPCA instead of RSPCA) so I had to 'delete' it all… twitter.com/i/web/status/1…
@emeliobedelio Hi Emily: Thanks for your comment. The Badger Trust, alongside other like-minded organisations such… twitter.com/i/web/status/1…
@emeliobedelio However, the Badger Trust does not collate and investigate information on named individuals involved… twitter.com/i/web/status/1…
@emeliobedelio Naturewatch Foundation does have this capacity with trained investigators and works with enforcement… twitter.com/i/web/status/1…
@emeliobedelio We would welcome any information on named individuals you may have and any information will be handl… twitter.com/i/web/status/1…
@emeliobedelio There is a difference between the incidents and information on persons. I hope this explains it’s no… twitter.com/i/web/status/1…
@andree_frieze @Em_Hands Hi Andree: Ecover and Method were endorsed in our Compassionate Shopping Shopping Guide un… twitter.com/i/web/status/1…
@WonderlandsFan Hi Vicky - Try Faith in Nature, humblestuff, Ecozone (inc soap nuts), Ecoleaf, Clarity or (ECOS) Ea… twitter.com/i/web/status/1…
By taking the initiative to tackle #animalabuse and recognise the link between violence towards vulnerable people a… twitter.com/i/web/status/1…
Michael Gove, Secretary of State for Environment visited Cheltenham Animal Shelter following an invitation from Ale… twitter.com/i/web/status/1…
If you have any information on​ ​named individuals​ who you suspect are involved in badger crime,​ please contact i… twitter.com/i/web/status/1…
Exposing the reality of the puppy farm trade. Look out for Archie and George! #puppyfarming ow.ly/YZAi30kzeuU
BBC News - Badger lessons aim to tackle persecution bbc.co.uk/news/av/uk-sco…
SC Johnson’s success also depends on you. Supporting Ecover and Method is supporting animal testing via their paren… twitter.com/i/web/status/1…
RT @Naturewatch_org: If you have any information on​ ​named individuals​ who you suspect are involved in badger crime,​ please contact in c…
As a consumer, you have more power than you think. Let retailers know that you don’t want your purchases to fund an… twitter.com/i/web/status/1…
@n_braid Ecover has been sending a template response but might just be catching up on their emails. Thank you for your support!
@n_braid Hi - Ecover has been sending a template response but might just be catching up on their emails. Thank you for your support!
RT @Naturewatch_org: If you have any information on​ ​named individuals​ who you suspect are involved in badger crime,​ please contact in c…
@EarthConscious_ This new endorsement arrived just in time. An #eco brand making #naturaldeodorants in #plasticfreetwitter.com/i/web/status/1…
@BlueHenSoap Multi-talented... you should be a photographer @BlueHenSoap!
We’re honoured to be presenting at today’s Partnership for Action Against Wildlife Crime (PAW) Engagement Forum at… twitter.com/i/web/status/1…
Naturewatch Foundation actively campaigns against badger baiting & supports the calls for better recording & monito… twitter.com/i/web/status/1…
@Dools0007 @EcoverUK @DeborahMeaden @deborah Hi Dools - We know that cruelty-free shoppers would not want money fro… twitter.com/i/web/status/1…
@JillStevenson86 Hi Jill - our name can be misleading. We're an animal welfare charity. The Woodland Trust might be… twitter.com/i/web/status/1…
@JillStevenson86 Hi Jill - our name can be misleading. We're an animal welfare charity. @WoodlandTrust might be abl… twitter.com/i/web/status/1…
Partnership for Action Against Wildlife Crime (PAW) released the May edition of its bi-annual newsletter, in which… twitter.com/i/web/status/1…
If you have any information on​ ​named individuals​ who you suspect are involved in badger crime,​ please contact i… twitter.com/i/web/status/1…
RT @humblestuff: Love nature and cleaning? Our humble cleaning products are #CrueltyFree endorsed by the wonderful people at @Naturewatch_o…
Warning: upsetting image CORRUPT VET WHO AIDED FRAUDULENT PUPPY DEALING RING AVOIDS JAIL Vet made £75,000+ by falsi… twitter.com/i/web/status/1…
PUPPY FARMER JAILED AFTER GOING ON THE RUN FOR ALMOST 2 YEARS Greater Manchester: RSPCA investigation leads to 22 w… twitter.com/i/web/status/1…
Wiltshire Police were rewarded with a rare sighting of a young badger during training provided by Naturewatch Found… twitter.com/i/web/status/9…
@wiltshirepolice were rewarded with a rare sighting of a young badger during training provided by Naturewatch Found… twitter.com/i/web/status/9…
@wiltshirepolice were rewarded with a rare sighting of a young badger during training provided by Naturewatch Found… twitter.com/i/web/status/9…
@wiltshirepolice were rewarded with a rare sighting of a young badger during training provided by Naturewatch Found… twitter.com/i/web/status/9…
WATCH on iPlayer: A secret network of badger baiters has been exposed by an undercover BBC Wales investigation bbc.co.uk/programmes/b0b…
Tonight on BBC Wales TV–‘Exposed: The Secret World of Badger Baiters’. The programme explores the secretive world o… twitter.com/i/web/status/9…
@wiltshirepolice are today receiving a full day’s training on badger persecution, delivered by @BadgerTrust and… twitter.com/i/web/status/9…
BBC Wales TV ‘Exposed: The Secret World of Badger Baiters’. Watch it tomorrow evening at 10:30pm or on iPlayer bbc.co.uk/programmes/b0b…
Let Ecover and Method know you're disappointed they've sold out to SC Johnson - a company that admits to animal tes… twitter.com/i/web/status/9…
@StairwayUnicorn @anons4cetaceans @dan710ths Hi - Due to the nature of our own investigations, a name would be requ… twitter.com/i/web/status/9…
Animals are STILL suffering for #CleaningProducts in the UK, despite a ‘ban’ in 2015. The… twitter.com/i/web/status/9…
@Willowhiro99 Thanks for your support Dawn!
The EU, Israel, India, Norway, New Zealand and Turkey banned testing COSMETICS on animals. But animals are still su… twitter.com/i/web/status/9…
Many shoppers now make their own #HouseholdCleaners and #PersonalCare products at home – it’s fun, fragrant and… twitter.com/i/web/status/9…
UK Ministers urged to back international ban on animal testing for make-up. The motion has won support from 116 MPs… twitter.com/i/web/status/9…
In 2015, a so-called 'ban' on testing household products was implemented in the UK. But what kind of 'ban' results… twitter.com/i/web/status/9…
According to the programme, breeder Dorbin Barnett gives the impression the puppies are a one-off litter of a famil… twitter.com/i/web/status/9…
'Nothing in this bag has been tested on animals' You'll need a shopping bag for your #CrueltyFree #CleaningProductstwitter.com/i/web/status/9…
While the EU cosmetics ban saves animals from the beauty industry, HOUSEHOLD PRODUCT ingredients (and even finished… twitter.com/i/web/status/9…
If you have any information on​ ​named individuals​ who you suspect are involved in badger crime,​ please contact i… twitter.com/i/web/status/9…
Animal sanctuary takes in 30 dogs rescued from ‘horrific’ puppy farm @hillsideanimalsanctuary asks anyone with spa… twitter.com/i/web/status/9…
RT @plantbasednews: #latestvegannews #vegan Campaigners Protest Lack Of Transparency In Animal Testing At Top Universities https://t.co/lzA…
Delighted to be attending the Wildlife Crime and Trade meeting at @WCL_News today, to discuss last month's launch o… twitter.com/i/web/status/9…
More news about badger baiting happening in the UK, there's a lot of it going on this time of year! rossendalefreepress.co.uk/news/wildlife-…
Operation Badger is now in full force across the country! thebreeze.com/cheltenham/new… doncasterfreepress.co.uk/news/badger-cr…
RT @jeanthorpeRR: Forestry contractor found guilty of recklessly disturbing badger sett nr Harrogate. Fined £600 with £620 cost +£60 surcha…
Badger baiting is sadistic and downright brutal carried out by senseless thugs. That's why we're working tirelessly… twitter.com/i/web/status/9…
RT @PcAndyLong: **Warning graphic image** Investigation after badger skin found in back garden braintreeandwithamtimes.co.uk/news/south_ess…
Convicted drug dealer turned dog breeder could see £180k kennels bulldozed over puppy farm fears - '...the Scottish… twitter.com/i/web/status/9…
The cruelty-free beauty brand Lacura, which is already popular with Aldi customers, is rolling out two brand new ey… twitter.com/i/web/status/9…
More reasons badger baiters should be behind bars! twitter.com/RuralCrimeTeam…
@janjancookie @SAINSBURY @asda Asda has a fixed cut off date but we can't endorse them as their parent company does… twitter.com/i/web/status/9…
humblestuff is just one of the cruelty-free brands endorsed in the Compassionate Shopping Guide! twitter.com/humblestuff/st…
From vaccinations to mass spay and neuter campaigns and life-saving surgery, the ​caring​work of veterinarians is f… twitter.com/i/web/status/9…
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