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About us

Naturewatch Foundation is a registered charity working to improve the lives of animals.  Our Mission is to end animal cruelty and advance animal welfare standards around the world.  

In order to achieve our aims we:


•    Undertake campaigns to raise public awareness of particular issues and influence public opinion by using all available means. 

•    Carry out political campaigning/lobbying within the UK and EU when it’s deemed to be the best way to support a particular issue upon which we are working, and it either furthers or supports the delivery of our charitable purpose. For example, campaigning for a change in the law where such a change would support the charity’s purpose or campaigning to ensure that existing laws are observed.  Of course, as a charity, we cannot give our overall support to a political party but we may, at times, give our support to specific policies advocated by political parties if it would help achieve the aims of the Foundation.

•    Provide support for the improvement and development of animal welfare standards worldwide, with a particular focus on pioneering projects that directly improve the lives of stray dogs in Eastern Europe.

•    Co-ordinate humane education and public awareness campaigns in order to help raise animal welfare standards in the UK and in Eastern Europe. Through education we can help create a new culture of respect and sensitivity, to make this world a fairer place for all living creatures.

•    Launched the World Animal Day (4 October) initiative in 2003 to unite the animal welfare movement around the globe; raising awareness of animal issues and making them front-page news – a vital catalyst for change!  

A Brief Overview

Over 25 years of working for the animals.  Naturewatch Foundation is a registered charity in England (1039679) founded in 1991 by the late John Ruane.
Find out more about our campaigns by clicking here 

A key part of our work revolves around public education to ensure animals are recognised as sentient beings, capable of suffering, in order to ensure that full regard is always paid to their welfare requirements.  In many countries animals are treated little better than a simple commodity, such as a bag of potatoes, making education essential in order to improve their lives.  

From day one we have regularly published a Compassionate Shopping Guide as we are strong believers in encouraging the public to lead a cruelty-free lifestyle through conscious, ethical and cruelty free commerce. This includes rallying consumers to boycott powerful multi-national companies that continue to profit from animal testing.  We also pursue political lobbying to improve animal protection legislation in the UK, EU and in countries where we are working.  

Over the past 25 years, we have developed a wide range of sustainable animal welfare projects in several countries, with a particular focus on Eastern Europe, and today we have a worldwide presence through our World Animal Day projects.   

We do not receive government or corporation funding and so rely entirely upon the generosity of our regular supporters and the general public to continue our work.  All income is used to pursue the goals of the organisation.  We direct our funds responsibly: we keep our administration costs to a minimum, design our own campaign literature, and have no expensive overheads.

Your support is invaluable and is truly appreciated – thank you.

We couldn’t provide our vital services without the generosity of people like you. Help us continue our work to help animals and make a donation to all our Naturewatch campaigns

Donate now
TwitterFollow our tweets
50 baby sun bears, all under a year old, are smuggled from Sumatra for the pet trade each year. Help stop this!… twitter.com/i/web/status/9…
YOU can help return baby sun bears to the wilds of the Sumatran rainforest. FIND OUT HOW: ow.ly/xfAV30fgxJx pic.twitter.com/qMqTLRbpUT
Chico and Benben are sun bears caught in Sumatra and smuggled to Java for the pet trade. Find out how you can help… twitter.com/i/web/status/9…
Vet experts say french bulldogs should be banned in Britain. Do you agree? itv.com/thismorning/ho… #adoptdontshop #puppyfarming
RT @nomoredodos: Variety and Diversity in Art at Anima Event to save Biodiversity shar.es/1Sxi2R via @pressat Please share this w…
RT @dan710ths: Witness the savagery of a Romanian street dog 😌🙏🏼💙🐶💙 #AdoptDontShop #bringolivehome #romanianrescuedog #olive https://t.co/1…
900 Lush stores... there's no reason to not shop cruelty-free! #CompassionateShoppingGuide #NaturewatchFoundation ow.ly/MlLb30fihML
We aim to rehabilitate and release 6+ Sumatran sun bear cubs in the first year. Be part of this exciting project!… twitter.com/i/web/status/9…
UK EVENT: OCT 7 - bake sale, crafts sale, facepainting, fancy dress & fun/educational activities + FREE hot drinks!… twitter.com/i/web/status/9…
Traditional Asian medicine trade has a devastating effect on sun bear populations in South-East Asia. Can YOU help?… twitter.com/i/web/status/9…
@emeliobedelio Hi Emily - please keep an eye on our website for updates naturewatch.org/campaign/cruel…
RT @BornFreeFDN: "This planned slaughter of over 30,000 badgers is as deeply shocking as it is inhumane" - Virginia McKenna OBE https://t.c…
RT @dan710ths: Driving to Romania to bring this little angel home 😌🙏🏼💙#Olive #romanianrescuedog #roadtrip #europe @IAPWA @Angels4Innocent h…
@CARIADCAMPAIGN Thank you for arranging it. Looking forward to seeing the results be used to help end puppy farming.
Have you adopted, rehomed, or purchased an ex-breeding dog in the last 7 years? Take part in the Great British Ex-B… twitter.com/i/web/status/9…
RT @LeagueACS: Footage of hunting taking place on #nationaltrust land. Allowing this is a #licencetokill Vote now to stop it https://t.co/4…
Poor badger baiting dog found in Warrington with his lip ripped away from jaw- can you help the investigation? express.co.uk/news/nature/84…
@emeliobedelio Hi Emily! Please visit our website for more information naturewatch.org/campaign/cruel…
Your Naturewatch Foundation Quarterly Update  bit.ly/2w3MHCM
On #InternationalPrimateDay help end the secrecy around non-human primate experiments. 📢naturewatch.org/campaigns/arti… pic.twitter.com/IfvOSVTPRs
Happy birthday @dan710ths from all of us at Naturewatch Foundation. Thank you for spending another year being a voice for animals! 🐷🐘🦓🎉🎂
BADGER-BAITING PAIR BANNED FROM KEEPING ANIMALS CAUGHT WITH DOGS Police & Scottish SPCA seized 5 dogs after tip-off ow.ly/zBCr30eKvnX
What's all the fuss about rescue dogs? Why would anyone adopt one? Simply put: they're fantastic! 😍… twitter.com/i/web/status/9…
France's President Macron has adopted a rescue dog and named him Nemo 😊🐶#AdoptDontShop standard.co.uk/news/world/fre…
It’s @cheltveganfair day! See you there @12:00 for our talk… ow.ly/PwzT30eviGF pic.twitter.com/ZaZgUo06Rx
Thank you to everyone who supported our dog welfare campaigns this year! Want to help on #NationalDogDay? Visit:… twitter.com/i/web/status/9…
Our Office Manager, Angus, says "Happy #NationalDogDay, AKA #NationalMeDay, AKA #NationalMoreTreatsDay!" 🐶 pic.twitter.com/gU2wbX7WjW
N. Ireland: REWARD OFFERED AFTER DOG USED IN BADGER BAITING FOUND DROWNED Dogs are treated as disposable by baiters. ow.ly/zs5Z30eFIer
Heading to @cheltveganfair this weekend? We'll be there speaking about animal testing. Come and say hello!… twitter.com/i/web/status/9…
Remember to take your rubbish home with you after a trip to the beach. You might even find a craft project in it!… twitter.com/i/web/status/9…
RT @EUdogsandcats: You have until Sept 25th to #twitpic selfie with your #dog or #cat for the chance to win a hamper @Eudogsandcats contest…
5 days till @cheltveganfair. We’re buzzing! Who’s going? ow.ly/PwzT30eviGF pic.twitter.com/d4mjUWDks4
Are you coming? Cheltenham Vegan Fair is next week and we cannot wait to see you there ow.ly/PwzT30eviGF
Were these puppies dumped by a cruel breeder after they failed to sell? Read more: ow.ly/TOuA30eqevi #BanPuppyPeddling #AdoptDontShop
Australia animal testing legislation at odds with EU ban: ow.ly/LfZg30eqe5E #animaltesting #crueltyfree #compassionateshopping
You are more likely to be killed by a cow or pig than a dog bite, research suggests: ow.ly/l5ze30eq4jj via @K9Magazine
L'Occitane expand with Sunshine Concept stores in China. Lab animals never see sunshine - shop cruelty-free instead… twitter.com/i/web/status/8…
RT @Protect_Wldlife: #ThoughtForTheDay from @RickyGervais. 🐾 Don't Let Your Silence Kill 🐾 pic.twitter.com/iF2NqUd9ql
RT @AllanBoat: Sat outside the hide again this evening. You get some great #badger close-ups pic.twitter.com/k4f3R53qUu
RT @BlueHenSoap: @GreenAspiration @AllEthical Try my products :-) 100% #palmoilfree #biodegradable #vegan #crueltyfree & endorsed by @Natur…
Good news for #WorldLizardDay! No lizards were experimented on in the UK last year. That's something to smile about… twitter.com/i/web/status/8…
@3elworthgg I'd like to get in touch about the new Brownie activity pack, please can you email jennie@naturewatch.org? Many thanks
Here's a date for your diary: The #GreenbeltFestival festival will be taking place 25-28 August. @ForgetMeNotAnim is a must visit stall
Visit @ForgetMeNotAnim stall @ the #Chester Vegan Festival this Sunday,20 August and get an updated copy of the… twitter.com/i/web/status/8…
SEPT 30: JUMP 10,000 FEET FOR ANIMAL FREE RESEARCH UK Sponsored 10,000 feet freefall parachute jump… twitter.com/i/web/status/8…
You don't have to work in animal welfare to improve their lives. YOU can make a difference on #WorldAnimalDay Oct 4… twitter.com/i/web/status/8…
Gracie needs a home. She likes a fuss & enjoys her food (we can relate to that!) ow.ly/CXIp30elc26 via… twitter.com/i/web/status/8…
Is there room in your heart and home for Poncho? ow.ly/tB2A30elbuP #RescueDogs #AdoptDontShop via… twitter.com/i/web/status/8…
Male cosmetics counters could hit department stores in 5 years MAKE SURE YOUR PRODUCTS ARE CRUELTY-FREE WITH A #CSGtwitter.com/i/web/status/8…
Macaques have cheek pouches that can hold the same volume of food as their stomachs. That's a skill we could all us… twitter.com/i/web/status/8…
£8 BODY LOTION THAT INSOMNIACS SWEAR BY Need a relaxing weekend? LUSH is endorsed in the #CompassionateShoppingGuide ow.ly/BOoM30el6MK
Cumbria Police are the 12th police force to receive @BadgerTrust @Naturewatch_org badger persecution training.… twitter.com/i/web/status/8…
This little bite sized Cookie has a real zest for life. He's available for adoption now! Check out:… twitter.com/i/web/status/8…
RT @consciousface: Leading the way with #crueltyfree #Vegan #organic ! Read my latest guest blog bit.ly/2fvrZsV for @Naturewatch_…
Visit @DogsBlog dogsblog.com to start searching for your new best friend 🐶❤️ twitter.com/VictoriaS/stat…
BADGER BAITING 'BEING BRAGGED ABOUT ONLINE' Anyone with info on Newry incident, contact USPCA on tel: 028 3025 1000. ow.ly/Xf5H30ekFu7
@emzcousins @AldiUK @LidlUK @ALDI gets our vote! @Lidl - please contact @Naturewatch_org if you’d also like to be e… twitter.com/i/web/status/8…
@MalkabMalka @badgersni @DC_Police @BadgerTrust Part 2 - Please visit our website to find out more naturewatch.org/campaign/badge…
@MalkabMalka @badgersni @DC_Police @BadgerTrust Part 1 -Our campaign aim is to bring an end to badger baiting, sett… twitter.com/i/web/status/8…
EAST SUSSEX 30/09/17- ABSEIL FOR RAYSTEDE Do something exciting on World Animal Day AND help animals! Find out more… twitter.com/i/web/status/8…
Meet the ordinary people who rescue puppy farmed dogs. thetimes.co.uk/article/f054ba…
@myhermes Just a quick message to say a huge thank you to Rich from the ​Cheltenham area for his amazing customer service :)
RT @nomoredodos: The Anima Event - #Conservation, Charities, Retailers, #Art, #Music,Talks, #Films, Workshops and great #vegan food! https…
We spent today with actor & animal advocate @dan710ths. Soon we'll reveal our exciting new collaboration to help an… twitter.com/i/web/status/8…
L'ORÉAL MOISTURISER 'PROBABLY DOES F--- ALL' SAYS ITS BRAND AMBASSADOR HELEN MIRREN ow.ly/57QK30e8f5L
Devon and Cornwall Police @DC_Police are receiving badger persecution training today, delivered by @BadgerTrust and… twitter.com/i/web/status/8…
"The more we think of pets as people, the less ethical it is to keep them." ow.ly/x7wp30e6wUd
RT @BadgerTrust: CEO Badger Trust speaking on writing Badgered to Death One Tribe Festival Cheshire 4 August onetribefestival.org/see-and-do/spe… https:…
RT @angelahearn: Mr and Mrs Badger last night . Dinner for two. Thanks for fv re tweets new follows all appreciated. pic.twitter.com/o5snHKY9W3
RT @DilgerTV: This is what me and Dilger junior did this weekend... rescued a juv Kingfisher from our next door neighbour's greenhouse! Fly…
RT @ALAWAnimalLaw: Don’t forget we have our #AnimalLaw, Ethics and Legal Education Conference coming up this September! More info here http…
HANTS Warren Heath: 2 dead badgers, a deer and hares found on 26 July. *Anyone with info call 101 quote 44170287336* ow.ly/BYQu30e2XRi
MAC fans miss out on free lipstick IT MIGHT BE FREE BUT IT WOULDN'T BE CRUELTY-FREE... the parent company counts! ow.ly/KwDs30e2QL9
RT @BadgerTrust: Huge anger over launch of trophy hunting channel celebrating killing elephants & lions at Game Fair 2017 https://t.co/yfOQ…
IT'S NATIONAL LIPSTICK DAY! Make sure your brand is cruelty-free, including the parent company! CSG NOW ONLY £3!… twitter.com/i/web/status/8…
Missing important #NaturewatchFoundation email updates? Please check your spam folder! pic.twitter.com/JV99hBSym5
We're excited to be part of the @VegfestUK trade show. Looking forward to meeting new #crueltyfree companies and… twitter.com/i/web/status/8…
RT @SctKettRural: Popped back from annual leave today to attend badger awareness training. Very interesting leaning new skills. @naturewatc…
@NorthantsPolice are today receiving training on badger persecution provided by the @BadgerTrust & @Naturewatch_orgtwitter.com/i/web/status/8…
RT @BadgerTrust: Are you joining us in #London this #August? Help us make badger culling, fox hunting, and grouse shooting history! #Badger
These cute rats helped us make it through another week. Give this a ❤️ if you love rats too!… twitter.com/i/web/status/8…
RT @NottsRuralCops: #Badger Awareness Training today @NottsRuralCops and @nottspolice thanks to Craig @craig_wildlife @BadgerTrust @Naturew…
Expedia drops wild animal attractions ahead of ‘thorough review’ ow.ly/FJ8B30dNOSD pic.twitter.com/1KRadOXNWs
9/10 primate experiments in UK are for regulatory testing - not medical research. Great blog by @HumaneScientist humanesociety.scienceblog.com/97/its-time-to…
RT @BadgerTrust: #Dog owner avoids jail over 'badger baiting' injuries to animals ht.ly/e4Ok30duBtj #StopbadgerBaiting #StopWildlifeC…
RT @BadgerTrust: Man, 31, arrested after RSPCA #badger baiting raids in #Wirral and #Liverpool ht.ly/C8es30dyXNQ #StopWildlifeCrime #…
RT @BadgerTrust: Fears are growing that #badgers are being trapped for #dogfighting in West #Cumbria... ht.ly/fMws30dGfYf #BadgerMond…
Notts Police learning about badger ecology & how to investigate badger related crime @Naturewatch_org &… twitter.com/i/web/status/8…
NASA can build a spaceship in 3 years but @ukhomeoffice can't respond to a consultation on #animalexperiments? youtube.com/watch?v=AbwfrG…
RT @BadgerTrust: #Lancashire Police launch appeal over #badger baiters in #Pendle. Can you help? ht.ly/q3AD30dGfQE #BadgerMonday #Sto…
@MuLondon Thank you so much for your wonderful support! Standing united for animal welfare!
1700 procedures involved testing household product ingredients on animals in 2016. ow.ly/KZAq30dKb9h #WednesdayWisdom
We've been asked by one of our wonderful supporters to share this with you this petition. Please sign and share ow.ly/UMGL30dKa7E
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