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About us

Naturewatch Foundation is a registered charity working to improve the lives of animals.  Our Mission is to end animal cruelty and advance animal welfare standards around the world.  

In order to achieve our aims we:


•    Undertake campaigns to raise public awareness of particular issues and influence public opinion by using all available means. 

•    Carry out political campaigning/lobbying within the UK and EU when it’s deemed to be the best way to support a particular issue upon which we are working, and it either furthers or supports the delivery of our charitable purpose. For example, campaigning for a change in the law where such a change would support the charity’s purpose or campaigning to ensure that existing laws are observed.  Of course, as a charity, we cannot give our overall support to a political party but we may, at times, give our support to specific policies advocated by political parties if it would help achieve the aims of the Foundation.

•    Provide support for the improvement and development of animal welfare standards worldwide, with a particular focus on pioneering projects that directly improve the lives of stray dogs in Eastern Europe.

•    Co-ordinate humane education and public awareness campaigns in order to help raise animal welfare standards in the UK and in Eastern Europe. Through education we can help create a new culture of respect and sensitivity, to make this world a fairer place for all living creatures.

•    Launched the World Animal Day (4 October) initiative in 2003 to unite the animal welfare movement around the globe; raising awareness of animal issues and making them front-page news – a vital catalyst for change!  

A Brief Overview

Over 25 years of working for the animals.  Naturewatch Foundation is a registered charity in England (1039679) founded in 1991 by the late John Ruane.
Find out more about our campaigns by clicking here 

A key part of our work revolves around public education to ensure animals are recognised as sentient beings, capable of suffering, in order to ensure that full regard is always paid to their welfare requirements.  In many countries animals are treated little better than a simple commodity, such as a bag of potatoes, making education essential in order to improve their lives.  

From day one we have regularly published a Compassionate Shopping Guide as we are strong believers in encouraging the public to lead a cruelty-free lifestyle through conscious, ethical and cruelty free commerce. This includes rallying consumers to boycott powerful multi-national companies that continue to profit from animal testing.  We also pursue political lobbying to improve animal protection legislation in the UK, EU and in countries where we are working.  

Over the past 25 years, we have developed a wide range of sustainable animal welfare projects in several countries, with a particular focus on Eastern Europe, and today we have a worldwide presence through our World Animal Day projects.   

We do not receive government or corporation funding and so rely entirely upon the generosity of our regular supporters and the general public to continue our work.  All income is used to pursue the goals of the organisation.  We direct our funds responsibly: we keep our administration costs to a minimum, design our own campaign literature, and have no expensive overheads.

Your support is invaluable and is truly appreciated – thank you.

We couldn’t provide our vital services without the generosity of people like you. Help us continue our work to help animals and make a donation to all our Naturewatch campaigns

Donate now
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Were these puppies dumped by a cruel breeder after they failed to sell? Read more: ow.ly/TOuA30eqevi #BanPuppyPeddling #AdoptDontShop
Australia animal testing legislation at odds with EU ban: ow.ly/LfZg30eqe5E #animaltesting #crueltyfree #compassionateshopping
You are more likely to be killed by a cow or pig than a dog bite, research suggests: ow.ly/l5ze30eq4jj via @K9Magazine
L'Occitane expand with Sunshine Concept stores in China. Lab animals never see sunshine - shop cruelty-free instead… twitter.com/i/web/status/8…
RT @Protect_Wldlife: #ThoughtForTheDay from @RickyGervais. 🐾 Don't Let Your Silence Kill 🐾 pic.twitter.com/iF2NqUd9ql
RT @AllanBoat: Sat outside the hide again this evening. You get some great #badger close-ups pic.twitter.com/k4f3R53qUu
RT @BlueHenSoap: @GreenAspiration @AllEthical Try my products :-) 100% #palmoilfree #biodegradable #vegan #crueltyfree & endorsed by @Natur…
Good news for #WorldLizardDay! No lizards were experimented on in the UK last year. That's something to smile about… twitter.com/i/web/status/8…
@3elworthgg I'd like to get in touch about the new Brownie activity pack, please can you email jennie@naturewatch.org? Many thanks
Here's a date for your diary: The #GreenbeltFestival festival will be taking place 25-28 August. @ForgetMeNotAnim is a must visit stall
Visit @ForgetMeNotAnim stall @ the #Chester Vegan Festival this Sunday,20 August and get an updated copy of the… twitter.com/i/web/status/8…
SEPT 30: JUMP 10,000 FEET FOR ANIMAL FREE RESEARCH UK Sponsored 10,000 feet freefall parachute jump… twitter.com/i/web/status/8…
You don't have to work in animal welfare to improve their lives. YOU can make a difference on #WorldAnimalDay Oct 4… twitter.com/i/web/status/8…
Gracie needs a home. She likes a fuss & enjoys her food (we can relate to that!) ow.ly/CXIp30elc26 via… twitter.com/i/web/status/8…
Is there room in your heart and home for Poncho? ow.ly/tB2A30elbuP #RescueDogs #AdoptDontShop via… twitter.com/i/web/status/8…
Male cosmetics counters could hit department stores in 5 years MAKE SURE YOUR PRODUCTS ARE CRUELTY-FREE WITH A #CSGtwitter.com/i/web/status/8…
Macaques have cheek pouches that can hold the same volume of food as their stomachs. That's a skill we could all us… twitter.com/i/web/status/8…
£8 BODY LOTION THAT INSOMNIACS SWEAR BY Need a relaxing weekend? LUSH is endorsed in the #CompassionateShoppingGuide ow.ly/BOoM30el6MK
Cumbria Police are the 12th police force to receive @BadgerTrust @Naturewatch_org badger persecution training.… twitter.com/i/web/status/8…
This little bite sized Cookie has a real zest for life. He's available for adoption now! Check out:… twitter.com/i/web/status/8…
RT @consciousface: Leading the way with #crueltyfree #Vegan #organic ! Read my latest guest blog bit.ly/2fvrZsV for @Naturewatch_…
Visit @DogsBlog dogsblog.com to start searching for your new best friend 🐶❤️ twitter.com/VictoriaS/stat…
BADGER BAITING 'BEING BRAGGED ABOUT ONLINE' Anyone with info on Newry incident, contact USPCA on tel: 028 3025 1000. ow.ly/Xf5H30ekFu7
@emzcousins @AldiUK @LidlUK @ALDI gets our vote! @Lidl - please contact @Naturewatch_org if you’d also like to be e… twitter.com/i/web/status/8…
@MalkabMalka @badgersni @DC_Police @BadgerTrust Part 1 -Our campaign aim is to bring an end to badger baiting, sett… twitter.com/i/web/status/8…
EAST SUSSEX 30/09/17- ABSEIL FOR RAYSTEDE Do something exciting on World Animal Day AND help animals! Find out more… twitter.com/i/web/status/8…
Meet the ordinary people who rescue puppy farmed dogs. thetimes.co.uk/article/f054ba…
@myhermes Just a quick message to say a huge thank you to Rich from the ​Cheltenham area for his amazing customer service :)
RT @nomoredodos: The Anima Event - #Conservation, Charities, Retailers, #Art, #Music,Talks, #Films, Workshops and great #vegan food! https…
We spent today with actor & animal advocate @dan710ths. Soon we'll reveal our exciting new collaboration to help an… twitter.com/i/web/status/8…
L'ORÉAL MOISTURISER 'PROBABLY DOES F--- ALL' SAYS ITS BRAND AMBASSADOR HELEN MIRREN ow.ly/57QK30e8f5L
Devon and Cornwall Police @DC_Police are receiving badger persecution training today, delivered by @BadgerTrust and… twitter.com/i/web/status/8…
"The more we think of pets as people, the less ethical it is to keep them." ow.ly/x7wp30e6wUd
RT @BadgerTrust: CEO Badger Trust speaking on writing Badgered to Death One Tribe Festival Cheshire 4 August onetribefestival.org/see-and-do/spe… https:…
RT @angelahearn: Mr and Mrs Badger last night . Dinner for two. Thanks for fv re tweets new follows all appreciated. pic.twitter.com/o5snHKY9W3
RT @DilgerTV: This is what me and Dilger junior did this weekend... rescued a juv Kingfisher from our next door neighbour's greenhouse! Fly…
RT @ALAWAnimalLaw: Don’t forget we have our #AnimalLaw, Ethics and Legal Education Conference coming up this September! More info here http…
HANTS Warren Heath: 2 dead badgers, a deer and hares found on 26 July. *Anyone with info call 101 quote 44170287336* ow.ly/BYQu30e2XRi
MAC fans miss out on free lipstick IT MIGHT BE FREE BUT IT WOULDN'T BE CRUELTY-FREE... the parent company counts! ow.ly/KwDs30e2QL9
RT @BadgerTrust: Huge anger over launch of trophy hunting channel celebrating killing elephants & lions at Game Fair 2017 https://t.co/yfOQ…
IT'S NATIONAL LIPSTICK DAY! Make sure your brand is cruelty-free, including the parent company! CSG NOW ONLY £3!… twitter.com/i/web/status/8…
Missing important #NaturewatchFoundation email updates? Please check your spam folder! pic.twitter.com/JV99hBSym5
We're excited to be part of the @VegfestUK trade show. Looking forward to meeting new #crueltyfree companies and… twitter.com/i/web/status/8…
RT @SctKettRural: Popped back from annual leave today to attend badger awareness training. Very interesting leaning new skills. @naturewatc…
@NorthantsPolice are today receiving training on badger persecution provided by the @BadgerTrust & @Naturewatch_orgtwitter.com/i/web/status/8…
RT @BadgerTrust: Are you joining us in #London this #August? Help us make badger culling, fox hunting, and grouse shooting history! #Badger
These cute rats helped us make it through another week. Give this a ❤️ if you love rats too!… twitter.com/i/web/status/8…
RT @NottsRuralCops: #Badger Awareness Training today @NottsRuralCops and @nottspolice thanks to Craig @craig_wildlife @BadgerTrust @Naturew…
Expedia drops wild animal attractions ahead of ‘thorough review’ ow.ly/FJ8B30dNOSD pic.twitter.com/1KRadOXNWs
9/10 primate experiments in UK are for regulatory testing - not medical research. Great blog by @HumaneScientist humanesociety.scienceblog.com/97/its-time-to…
RT @BadgerTrust: #Dog owner avoids jail over 'badger baiting' injuries to animals ht.ly/e4Ok30duBtj #StopbadgerBaiting #StopWildlifeC…
RT @BadgerTrust: Man, 31, arrested after RSPCA #badger baiting raids in #Wirral and #Liverpool ht.ly/C8es30dyXNQ #StopWildlifeCrime #…
RT @BadgerTrust: Fears are growing that #badgers are being trapped for #dogfighting in West #Cumbria... ht.ly/fMws30dGfYf #BadgerMond…
Notts Police learning about badger ecology & how to investigate badger related crime @Naturewatch_org &… twitter.com/i/web/status/8…
NASA can build a spaceship in 3 years but @ukhomeoffice can't respond to a consultation on #animalexperiments? youtube.com/watch?v=AbwfrG…
RT @BadgerTrust: #Lancashire Police launch appeal over #badger baiters in #Pendle. Can you help? ht.ly/q3AD30dGfQE #BadgerMonday #Sto…
@MuLondon Thank you so much for your wonderful support! Standing united for animal welfare!
1700 procedures involved testing household product ingredients on animals in 2016. ow.ly/KZAq30dKb9h #WednesdayWisdom
We've been asked by one of our wonderful supporters to share this with you this petition. Please sign and share ow.ly/UMGL30dKa7E
It's easy to forget that even the tiny zebrafish has the capacity to suffer, just like a dog or primate. Take actio… twitter.com/i/web/status/8…
373 equines, such as horses, were used in experiments last year. Be their voice: ow.ly/dHyG30dDeSZ pic.twitter.com/s5Pg0DkQRe
Last year, 1700 procedures on animals were for household product testing. Take action: ow.ly/BTgU30dDc2U #animalexperiments
Rats are cheeky, curious & love a good scrub. They are more than an experiment: naturewatch.org/campaigns/arti…twitter.com/i/web/status/8…
Why do we experiment on some beagles, but love others? They all want to live📢naturewatch.org/campaigns/arti…twitter.com/i/web/status/8…
Mice continue to be the species most used in scientific procedures in Great Britain, according to latest statistics… twitter.com/i/web/status/8…
@JodieMarsh Our deepest sympathies to you Jodie. We're sure Louie felt how much he was loved. Thank you for telling… twitter.com/i/web/status/8…
What happened to the 4 million animals used in British experiments last year? It's time to end the secrecy. 📢… twitter.com/i/web/status/8…
At a time when we should be advancing alternatives to #animaltesting, 2,440 primates were experimented on in Great… twitter.com/i/web/status/8…
3530 dogs were experimented on in Great Britain in 2016. An increase of 125 from last year. #animalstats pic.twitter.com/0o04aVkyZb
***BREAKING*** Almost 4 million animals were experimented on in Great Britain in 2016. bit.ly/2uc7abr pic.twitter.com/UEyA8Yu9Gr
Badgers caught and shot in the Peak District - beware of the distressing video footage theguardian.com/world/2017/jul…
RT @BadgerTrust: The new #GiveBadgersaBrake car stickers have been flying off the shelves. Use the hashtag #GiveUsABrake and share your pic…
RT @BadgerTrust: This #August help us make Badger Culling, Fox Hunting, and Grouse Shooting History! #BadgerCull #FoxHunting #Badger #Fox #…
@radelelane_lane @emeliobedelio Part 2 - Their policy states that animal testing is not permitted on cosmetics, toi… twitter.com/i/web/status/8…
@emeliobedelio @radelelane_lane Part 4 - ‘Where legally required’ refers to their medical products i.e paracetamol,… twitter.com/i/web/status/8…
@emeliobedelio @radelelane_lane Part 3 - with a Fixed Cut-Off Date in place for both cosmetic and cleaning products.
Part 2 - Their policy states that animal testing is not permitted on cosmetics, toiletry or household products or t… twitter.com/i/web/status/8…
@radelelane_lane @emeliobedelio Part 1 - We can confirm that Aldi's own brand are still endorsed by Naturewatch Foundation.
RT @BadgerTrust: Wild animals trapped and shot in UK national park to protect birds for shooting season ht.ly/vpwm30dySIR #badger #w…
SCOTLAND: Lord McConnell joins criticism over return of tail-docking for puppies ow.ly/6QFo30dwYqP change.org/p/nicola-sturg…
VERACRUZ, MEXICO: Support Congressman Martinez by signing the petition to pass the anti-bullfighting law bill ow.ly/SvJN30dmhbx
DOG OWNER AVOIDS JAIL OVER 'BADGER BAITING' INJURIES TO ANIMALS Police found 3 dogs with injuries to mouths & lips ow.ly/j93q30dvzDf
An excuse from 2016 but it's STILL happening. June '17: RSPCA Cymru had 133 calls. CALL 999 IF A DOG IS IN DISTRESS… twitter.com/i/web/status/8…
Need volunteers for your animal welfare organisation? Maruf's looking for an opportunity. Get in touch via website. ow.ly/bkiq30doXKL
RT @Dr_Dan_1: #FF @Naturewatch_org & support their important campaign against #badgerbaiting #badgers #animalwelfare RT https://t.co/SczYuy…
£4 ALDI BARGAIN MIGHT REPLACE CULT FAVOURITE SKINCARE PRODUCT Aldi is endorsed in our Compassionate Shopping Guide ow.ly/l5DJ30dqRVC
BODY WASH IS MOST FREQUENTLY PURCHASED PERSONAL CARE ITEM - Boots is NOT endorsed in #CSG. Shop cruelty-free instea… twitter.com/i/web/status/8…
BADGER BAITING ETC TO BE TACKLED BY DERBYSHIRE WILDLIFE UNIT #NaturewatchFoundation #StopBadgerCrime #badgerbaiting ow.ly/RW7F30don27
Compassionate Shopping Guide includes men's care. Please ask your groom to shop cruelty-free! #NaturewatchFoundation ow.ly/jl4o30dokn5
RT @myBotanicals: We are passionate about being Cruelty free @Naturewatch_org #crueltyfree #veganbeauty ow.ly/L4b730di7Vk https://t.c…
RT @RSPBbirders: Well done Craig Fellowes PAW Partner of the Year for long standing work in wildlife crime training and education @craig_wi…
RT @Nbadgerweek: THANK YOU to all who supported and celebrated #NBWK17! Special thanks to @Naturewatch_org @WildLondon @DilgerTV @SWWR & ou…
RT @Nbadgerweek: #MondayMotivation #Badgers Incoming! On sett last night near Welwyn. What a #NBWK17 closing performance #GrandFinale #Love…
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