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There’s never any obligation – you can give as much or as little time as you like and we’d love to welcome you to the team. Please email for more information.

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Meet the key members of our team

The Naturewatch Foundation team is dedicated to the promotion of animal welfare and campaigning against animal cruelty.

Caroline Ruane, Chief Executive

Caroline has worked at Naturewatch Foundation for over 20 years and has been CEO since December 2013. Under her direction, the charity undertakes a wide range of campaigns and projects aimed at improving the lives of animals, both in the UK and abroad.

In 2007, Caroline welcomed the opportunity to lead the Charity’s World Animal Day initiative, as she recognised the huge potential it held to become a powerful global movement to raise the status of animals. She is the key person responsible for ensuring that World Animal Day continues to grow, uniting the animal welfare movement worldwide. Today the project has 91 Ambassadors working in 76 countries around the world, and this number continues to grow.   

Over the years, Caroline has managed and led many of the charity’s campaigns helping to bring about positive change for animals.  Being a small charity, in addition to her role as CEO, she continues to fulfil an active role in a number of projects on a daily basis.

Caroline spends much of her free time walking in the beautiful Cotswold countryside with her two collies, Hope and Mint, often accompanied by friends or family.


Jennie Rudd, Campaign Director

Jennie joined Naturewatch Foundation in 2006 after returning from New Zealand where she’d worked for the RSPCA as an inspector.

Over the years, Jennie has managed a number of our campaigns and projects both in the UK and overseas.  Jennie currently leads our projects in Ukraine working with municipalities and NGO's to humanely manage stray animal populations, and she also heads our campaign to end badger baiting, sett digging and illegal lamping here in the UK.

Jennie loves the outdoors and spends most of her free time on walks around the Cotswolds.

Sarah Carr, Campaign Manager

Sarah joined Naturewatch Foundation in 2018.  She is an experienced campaigner committed to making a difference for animals and people.  At Naturewatch Foundation, Sarah focusses her efforts campaigning against puppy farming and animal testing.

Over the years, Sarah has also led and managed campaigns and projects around social housing, environmental sustainability, and technology. In her bid to make a difference in the world, Sarah has also stood for Parliament! 

Outside of work, Sarah organises a busy family diary and is herself a keen amateur runner and occasional triathlete.

Cristina Popa, Campaign Coordinator/Marketing Manager

Cristina joined Naturewatch Foundation in 2012 and works to ensure that our animal welfare campaigns are a mainstream cause for the public, helping to raise the vital funding for our work. She has a background in natural sciences and marketing with a lot of experience in the third sector.

In her spare time, Cristina volunteers for other animal welfare charities making sure that her skills and passion benefit the animals she loves.  

Claire Brazington, Campaign Officer

Claire joined Naturewatch Foundation in March 2015 and quickly became a key member of our team.  She is actively involved with all the animal welfare projects and campaigns undertaken by the charity, with a particular focus upon community engagement and compassionate shopping. 

With an art college background, Claire also enjoys designing some of our literature and creating images for social media.

Like the rest of the team and all our supporters, Claire is passionate about animal welfare and intends to become more ‘hands-on’ with various projects in the future. 


Andrew Swinburne, Wildlife Crime Adviser

Andrew joined Naturewatch Foundation in November 2017, taking up the newly appointed position as our Wildlife Crime Adviser. Andrew will represent Naturewatch Foundation with various partner organisations and will be a point of contact for external agencies and our supporters concerning wildlife crime.

The role will directly support the campaigning activities being undertaken by Naturewatch Foundation to help end badger baiting, sett digging, illegal lamping, killing and other acts of cruelty towards badgers involving the use of dogs.

Andrew is a retired police officer and wildlife crime officer with Northumbria Police and has since worked with the International Fund for Animal Welfare and the League Against Cruel Sports as an Investigation Officer and latterly as the Crime and Intelligence Coordinator with the Badger Trust.

Andrew was awarded the prestigious RSPCA Special Investigation award in 2012 for his contribution to combating wildlife crime and has led many notable investigations across the wildlife crime spectrum.

Andrew lives in Northumberland and enjoys walking his dogs and family life.



Brian Gibb, Trustee

Brian is a Chartered Accountant and advised Naturewatch for over 20 years before becoming a trustee in November 2013.

Although not involved in the day to day running of the charity, Brian acts as a sounding board to the CEO and oversees the overall policy and direction using his many years’ experience of working with business owners.

Brian spends much of his free time with family when not running, cycling or watching football.


Simon Davies, Trustee

Simon spent 25 years with Natwest Bank and several of those years as a manager advising small to medium-sized businesses. For the last 12 years, he has acted as a business consultant and became a trustee in July 2015.

Simon spends much of his free time keeping himself fit including running and kayaking (still competes in world championships) but still finds time for the family.

James Barker – Volunteer IT Manager

James has volunteered for Naturewatch Foundation since 2012 on an ad-hoc basis to maintain and improve our IT systems.  He studied Economics at Cardiff University and subsequently trained as a Chartered Accountant.  James supports us during his free time in the evening and weekends helping with websites, presentations and many other areas. 

Diana Terry, Volunteer Administration Assistant

Di is a diamond, in her 80’s but still doing her bit for animals and people.  She spends half a day each week providing administration support at our Cheltenham office and also takes work home with her. Di’s now made herself indispensable having taken over responsibility for specific essential tasks to help ensure our office runs smoothly and efficiently.

When not in our office, Di will be playing bridge, volunteering for Sue Ryder or spending time with family and friends.