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Meet the key members of our team

The Naturewatch Foundation team is dedicated to the promotion of animal welfare and campaigning against animal cruelty.


Caroline Ruane, Chief Executive

Caroline has worked at Naturewatch Foundation for over 20 years and has been CEO since December 2013. Under her direction, the charity undertakes a wide range of campaigns and projects aimed at improving the lives of animals, both in the UK and abroad.

In 2007, Caroline welcomed the opportunity to lead the charity’s World Animal Day initiative, as she recognised the huge potential it held to become a powerful global movement to raise the status of animals. She is the key person responsible for ensuring that World Animal Day continues to grow, uniting the animal welfare movement worldwide. Today, the project has 91 Ambassadors working in 76 countries around the world, and this number continues to grow.   

Over the years, Caroline has managed and led many of the charity’s campaigns helping to bring about positive change for animals.  Being a small charity, in addition to her role as CEO, she continues to fulfil an active role in a number of projects on a daily basis.

Caroline spends much of her free time walking in the beautiful Cotswold countryside with her three collies, Hope, Mint and Rush, often accompanied by friends or family.

Sarah Carr, Campaign Manager

Sarah joined Naturewatch Foundation in 2018.  She is an experienced campaigner, committed to making a difference for animals and people.  At Naturewatch Foundation, Sarah focusses her efforts campaigning against puppy farming and animal testing.

Over the years, Sarah has also led and managed campaigns and projects around social housing, environmental sustainability, and technology. In her bid to make a difference in the world, Sarah has also stood for Parliament! 

Outside of work, Sarah organises a busy family diary and is herself a keen amateur runner and occasional triathlete. She also shares her home with a very affectionate, black rescue cat, Puma.

Mark Randell, Campaign Manager

Mark manages our Police Training Programme for Ukraine.

Mark retired from the UK Police as a Detective Inspector specialising in undercover policing and international border control work. Mark then became Director of Operations at the League Against Cruel Sports before starting Hidden-in-Sight, an organisation delivering undercover investigations for animal organisations and the media, and training police around the world on animal abuse. Over recent years, Mark has worked on diverse animal abuse and exploitation operations including dogfighting, puppy farming and wildlife poaching covering many countries.

He is extremely pleased to be further involved in a Naturewatch Foundation project that is highly innovative and is delivering excellent results for animals.

Tom Diviney, Website and Marketing Coordinator

Tom joined the Naturewatch Foundation Team in April 2021 as the Marketing and Website Coordinator. He studied business and marketing at Plymouth University and, since graduating, has worked in a variety of agency and in-house marketing roles ranging from the student sector to private dentistry.

Tom is responsible for promoting the charity and helping grow our supporter base. Alongside this, he supports the development and ongoing management of the brand new Naturewatch Foundation website (watch this space!). 

Similarly to the entire team here, Tom is a lover of all things animals. He has two (extremely spoiled and pampered) ragdoll cats called Lou and Belle and, in his free time, he enjoys playing the guitar, listening to music and playing video games.

Claire Brazington, Communications Coordinator

Claire joined Naturewatch Foundation in March 2015 and quickly became a key member of our team. She is actively involved with all the animal welfare projects and campaigns undertaken by the charity. 

With an art college background, Claire also enjoys designing some of our literature and creating images for social media.

Like the rest of the team and all our supporters, Claire is passionate about animal welfare and intends to become more ‘hands-on’ with various projects in the future.

Outside of work, she takes her rescue dog, Lucas, on long walks in the Gloucestershire countryside.

Donna Smith,  Administrative Officer and Compassionate Shopping Guide co-editor

Donna joined the team in 2019 and her organisational and customer service skills are now indispensable.

Having previously spent 13 years working in the health food and natural products industry, she has a keen interest in cruelty-free shopping and carrying out in-depth research for the Compassionate Shopping Guide.

Donna manages all the administrative tasks at Naturewatch Foundation and is a welcome and friendly voice at the end of the phone for our supporters.

In her free time, Donna enjoys music, getting outdoors and spending time with her rescue cat.

Natalie Sorokopud, Ukraine Representative

Natalie joined Naturewatch Foundation in 2012 to help advance the charity’s animal welfare work in Ukraine. She monitors the two spay/neuter projects funded by Naturewatch Foundation in the cities of  Kupyansk and Kharkiv, translates documents, acts as interpreter and helps organise training/educational events.

In the past, she has gained valuable experience volunteering with a number of Ukrainian animal welfare NGOs arranging spay/neuter clinics, rehoming and educational events. Natalie’s professional teaching and training management background equips her to arrange educational and consulting activities in various forms and on every level.

In her free time, Natalie volunteers for Kharkiv NGO “Together” that helps stray animals, writes books and cooks vegan sweets. 


Brian Gibb, Trustee

Brian is a Chartered Accountant and advised Naturewatch Foundation for over 20 years before becoming a trustee in November 2013.

Although not involved in the day to day running of the charity, Brian acts as a sounding board to the CEO and oversees the overall policy and direction using his many years’ experience of working with business owners.

Brian spends much of his free time with family when not running, cycling or watching football.


Simon Davies, Trustee

Simon spent 25 years with Natwest Bank and several of those years as a manager advising small to medium-sized businesses. For the last 12 years, he has acted as a business consultant and became a trustee in July 2015.

Simon spends much of his free time keeping himself fit including running and kayaking (still competes in world championships) but still finds time for the family.

Nancy Chadwick, Volunteer Administration Assistant

Nancy is an integral part of our team. Her excellent attention to detail and extensive admin career helps ensure our office runs smoothly and efficiently.

Jack Crossley, Illustrator

JC is a Graphic Designer and Illustrator with a lifelong passion for wildlife and has been producing work for Naturewatch Foundation since 2021. Their work can be found in their portfolio. They live in Bristol, have a cat called Daisy and perform in a dinosaur-themed rock band.