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Meet the key members of our team

The Naturewatch Foundation team is dedicated to the promotion of animal welfare and campaigning against animal cruelty.

Caroline Ruane, Chief Executive

Caroline has worked at Naturewatch Foundation for over 20 years and has been CEO since December 2013. Under her direction, the charity undertakes a wide range of campaigns and projects aimed at improving the lives of animals, both in the UK and abroad.

In 2007, Caroline welcomed the opportunity to lead the Charity’s World Animal Day initiative, as she recognised the huge potential it held to become a powerful global movement to raise the status of animals. She is the key person responsible for ensuring that World Animal Day continues to grow, uniting the animal welfare movement worldwide. Today the project has 91 Ambassadors working in 76 countries around the world, and this number continues to grow.   

Over the years, Caroline has managed and led many of the charity’s campaigns helping to bring about positive change for animals.  Being a small charity, in addition to her role as CEO, she continues to fulfil an active role in a number of projects on a daily basis.

Caroline spends much of her free time walking in the beautiful Cotswold countryside with her two collies, Hope and Mint, often accompanied by friends or family.

Jennie Rudd, Campaign Director

Jennie joined Naturewatch Foundation in 2006 after returning from New Zealand where she’d worked for the RSPCA as an inspector.

Over the years, Jennie has managed a number of our campaigns and projects both in the UK and overseas.  Jennie currently leads our projects in Ukraine working with police, municipalities, teachers and local animal protection organisations to reduce stray animal populations and end animal abuse.  She also heads our campaign to end badger baiting, sett digging and illegal lamping here in the UK.

Jennie loves the outdoors and spends most of her free time on walks around the Cotswolds.

Jennie is currently on maternity leave and will return to work in January 2021.

Sarah Carr, Campaign Manager

Sarah joined Naturewatch Foundation in 2018.  She is an experienced campaigner committed to making a difference for animals and people.  At Naturewatch Foundation, Sarah focusses her efforts campaigning against puppy farming and animal testing.

Over the years, Sarah has also led and managed campaigns and projects around social housing, environmental sustainability, and technology. In her bid to make a difference in the world, Sarah has also stood for Parliament! 

Outside of work, Sarah organises a busy family diary and is herself a keen amateur runner and occasional triathlete.

Cristina Popa, Marketing Manager/Campaign Coordinator

Cristina joined Naturewatch Foundation in 2012 and works to ensure that our animal welfare campaigns are a mainstream cause for the public, helping to raise the vital funding for our work. She has a background in natural sciences and marketing with a lot of experience in the third sector.

In her spare time, Cristina volunteers for other animal welfare charities making sure that her skills and passion benefit the animals she loves.  

Claire Brazington, Campaign Officer

Claire joined Naturewatch Foundation in March 2015 and quickly became a key member of our team.  She is actively involved with all the animal welfare projects and campaigns undertaken by the charity, with a particular focus upon community engagement and compassionate shopping. 

With an art college background, Claire also enjoys designing some of our literature and creating images for social media.

Like the rest of the team and all our supporters, Claire is passionate about animal welfare and intends to become more ‘hands-on’ with various projects in the future. 


Andrew Swinburne, Animal Crime Manager

Andrew joined Naturewatch Foundation in November 2017. He manages our Badger Baiting campaign and represents Naturewatch Foundation with various partner organisations on projects that support this campaign to help end badger baiting, sett digging, illegal lamping, killing and other acts of cruelty towards badgers involving the use of dogs.

He is also the point of contact for external agencies and our supporters concerning illegal badger persecution and illegal puppy farming.

Andrew is a retired police officer and wildlife crime officer with Northumbria Police and has since worked with the International Fund for Animal Welfare and the League Against Cruel Sports as an Investigation Officer and latterly as the Crime and Intelligence Coordinator with the Badger Trust.

Andrew was awarded the prestigious RSPCA Special Investigation award in 2012 for his contribution to combating wildlife crime and has led many notable investigations across the wildlife crime spectrum.

Andrew lives in Northumberland and enjoys walking his dogs and family life.


Mark Randell, Campaign Manager

Mark is managing our Police Training Programme for Ukraine whilst Jennie Rudd is on maternity leave.

Mark retired from the UK Police as a Detective Inspector specialising in undercover policing and international border control work. Mark then became Director of Operations at the League Against Cruel Sports before starting Hidden-in-Sight, an organisation delivering undercover investigations for animal organisations and the media, and training police around the world on animal abuse. Over recent years Mark has worked on diverse animal abuse and exploitation operations including dogfighting, puppy farming and wildlife poaching covering many countries.

He is extremely pleased to be further involved in a Naturewatch Foundation project that is highly innovative and is delivering excellent results for animals.

Natalie Sorokopud, Ukraine Representative

Natalie joined Naturewatch Foundation in 2012 to help advance the charity’s animal welfare work in Ukraine. She monitors the two spay/neuter projects funded by Naturewatch Foundation in the cities of  Kupyansk and Kharkiv, translates documents, acts as interpreter and helps organise training/educational events.

In the past, she has gained valuable experience volunteering with a number of Ukrainian animal welfare NGOs arranging spay/neuter clinics, rehoming and educational events. Natalie’s professional teaching and training management background equips her to arrange educational and consulting activities in various forms and on every level.

In her free time, Natalie volunteers for Kharkiv NGO “Together” that helps stray animals, writes books and cooks vegan sweets. 

Olexandr Bogachyk, Ukraine Representative

Olexandr (Sasha) joined the team in 2013  to represent Naturewatch Foundation in Ukraine. He is responsible for supervising the charity’s humane education work including the online courses.  In 2018, his involvement grew to include project managing the police training programme.

As well as being a qualified vet, Sasha is an experienced trainer and lecturer in humane education and farm animal welfare. He has represented a number of UK-based animal welfare NGOs over the years and has had a number of papers and articles published.

In his spare time, Sasha enjoys spending time on the internet, improving his English skills and cooking.


Brian Gibb, Trustee

Brian is a Chartered Accountant and advised Naturewatch for over 20 years before becoming a trustee in November 2013.

Although not involved in the day to day running of the charity, Brian acts as a sounding board to the CEO and oversees the overall policy and direction using his many years’ experience of working with business owners.

Brian spends much of his free time with family when not running, cycling or watching football.


Simon Davies, Trustee

Simon spent 25 years with Natwest Bank and several of those years as a manager advising small to medium-sized businesses. For the last 12 years, he has acted as a business consultant and became a trustee in July 2015.

Simon spends much of his free time keeping himself fit including running and kayaking (still competes in world championships) but still finds time for the family.

James Barker – Volunteer IT Manager

James has volunteered for Naturewatch Foundation since 2012 on an ad-hoc basis to maintain and improve our IT systems.  He studied Economics at Cardiff University and subsequently trained as a Chartered Accountant.  James supports us during his free time in the evening and weekends helping with websites, presentations and many other areas. 

Diana Terry, Volunteer Administration Assistant

Di is a diamond, in her 80’s but still doing her bit for animals and people.  She spends half a day each week providing administration support at our Cheltenham office and also takes work home with her. 

When not in our office, Di will be playing bridge or spending time with family and friends.

Nancy Chadwick, Volunteer Administration Assistant

Nancy is an integral part of our team. Her excellent attention to detail and extensive admin career helps ensure our office runs smoothly and efficiently.