Create an account

Opening an account with Naturewatch allows you to buy items from our online shop.

Member Type:

Join the Naturewatch mailing list
Be kept informed of events, campaigns and news.
We will never send you spam or share your details.

Not got an account?   Register here Login
Return to login Forgot password?

Join our team - Marketing and Website Coordinator

Full-time, permanent position – 35 hours per week, Monday to Friday

Location: Office based in Cheltenham, although initially with some working from home as per government advice

Salary: Circa £25K, depending upon experience

Closing date: Sunday 17 January, 2021 (although we might interview candidates that are a strong match before the closing date)

An exciting opportunity has arisen at Naturewatch Foundation to play a key role in raising public awareness of the charity’s campaigns to improve the lives of animals.

Summary of the role

  • Coordinate and deliver the charity’s marketing strategy, maintenance of website content and data management.
  • Working closely with the CEO, Communications Coordinator and other team members, raise the profile of Naturewatch Foundation and its animal welfare work using a full range of digital and traditional marketing techniques to grow reach and increase supporter engagement.
  • Good knowledge of issues surrounding animal welfare and experience of working in the charity/voluntary sector would be an advantage.

The role

Website coordination:

  • Day to day management of Naturewatch Foundation, Compassionate Shopping Guide and World Animal Day websites, including updating, monitoring and improving pages
  • Design and build pages and forms for new campaign projects or content including e-actions
  • Use Google Analytics to create reports and make recommendations
  • Liaise with web developers to fix bugs or to implement new functions within CMS
  • Research and liaise with website design agencies to oversee construction of new websites when required 

Marketing coordination:

  • Undertake marketing initiatives and identify and develop new ideas into an effective marketing strategy
  • Assist and support the production and dissemination of publications including fundraising mailings, the Annual Review, membership updates, and liaising with printers, mailing house, agencies and other third parties as necessary
  • Maintain and sort supporter data to enable distribution of e-newsletters and printed mailings
  • Take overall responsibility for the charity’s marketing calendar
  • Assist with copywriting, proofing, tone of voice checks and branding across marketing materials
  • Assist in coordinating the World Animal Day global movement
  • Assist with office duties as needed; including coordinating volunteers, answering the phone and ensuring the office is manned as needed
  • Monitor and record Key Performance Indicators (KPIs)
  • Be proactive, self-starting and able to act on own initiative where necessary
  • Assist with managing and promoting occasional events

Experience and skills required:

  • Sound knowledge of integrated websites and Customer Relationship Management systems (CRMs)
  • Good track record of supporter/customer acquisition and retention
  • Experience of designing creative, attractive and engaging web content
  • Sound knowledge of Search Engine Optimisation (SEO) and AdWords
  • Excellent writing and editorial skills
  • Understanding and experience of website usability and accessibility best practice
  • Relevant technical expertise and skills, including the use of Content Management Systems, HTML/CSS, and photo and video editing tools
  • Experience of using website analytics to understand customer behaviour
  • Ability to accurately summarise and convey complex information to a diverse audience
  • Experience of project management to deliver successful digital solutions
  • Advanced knowledge of Excel
  • A good understanding of issues around GDPR and data management
  • Positive can-do attitude – able to work flexibly and cooperatively as part of a small team
  • Excellent time management skills
  • Willing to: cover annual leave for relevant roles and attend meetings/events when required; work overtime occasionally; carry out any other reasonable tasks asked of you; travel to office in central Cheltenham.

To apply:

Please send your CV and a covering letter to, including the information below:

  • Please describe how your previous experience is relevant to this role? Why are you a good fit for this job?
  • What about this role excites you and made you want to apply? Please describe your interest in working with us.

Closing Date: Sunday 17 January, although we may interview candidates that are a strong match before the closing date.