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Join our team - Marketing and Website Coordinator

Full-time, permanent position – 35 hours per week, Monday to Friday

Location: Office based in Cheltenham, although initially with some working from home as per government advice

Salary: Circa £25K, depending upon experience

Closing date: Sunday 17 January, 2021 (although we might interview candidates that are a strong match before the closing date)

An exciting opportunity has arisen at Naturewatch Foundation to play a key role in raising public awareness of the charity’s campaigns to improve the lives of animals.

Summary of the role

  • Coordinate and deliver the charity’s marketing strategy, maintenance of website content and data management.
  • Working closely with the CEO, Communications Coordinator and other team members, raise the profile of Naturewatch Foundation and its animal welfare work using a full range of digital and traditional marketing techniques to grow reach and increase supporter engagement.
  • Good knowledge of issues surrounding animal welfare and experience of working in the charity/voluntary sector would be an advantage.

The role

Website coordination:

  • Day to day management of Naturewatch Foundation, Compassionate Shopping Guide and World Animal Day websites, including updating, monitoring and improving pages
  • Design and build pages and forms for new campaign projects or content including e-actions
  • Use Google Analytics to create reports and make recommendations
  • Liaise with web developers to fix bugs or to implement new functions within CMS
  • Research and liaise with website design agencies to oversee construction of new websites when required 

Marketing coordination:

  • Undertake marketing initiatives and identify and develop new ideas into an effective marketing strategy
  • Assist and support the production and dissemination of publications including fundraising mailings, the Annual Review, membership updates, and liaising with printers, mailing house, agencies and other third parties as necessary
  • Maintain and sort supporter data to enable distribution of e-newsletters and printed mailings
  • Take overall responsibility for the charity’s marketing calendar
  • Assist with copywriting, proofing, tone of voice checks and branding across marketing materials
  • Assist in coordinating the World Animal Day global movement
  • Assist with office duties as needed; including coordinating volunteers, answering the phone and ensuring the office is manned as needed
  • Monitor and record Key Performance Indicators (KPIs)
  • Be proactive, self-starting and able to act on own initiative where necessary
  • Assist with managing and promoting occasional events

Experience and skills required:

  • Sound knowledge of integrated websites and Customer Relationship Management systems (CRMs)
  • Good track record of supporter/customer acquisition and retention
  • Experience of designing creative, attractive and engaging web content
  • Sound knowledge of Search Engine Optimisation (SEO) and AdWords
  • Excellent writing and editorial skills
  • Understanding and experience of website usability and accessibility best practice
  • Relevant technical expertise and skills, including the use of Content Management Systems, HTML/CSS, and photo and video editing tools
  • Experience of using website analytics to understand customer behaviour
  • Ability to accurately summarise and convey complex information to a diverse audience
  • Experience of project management to deliver successful digital solutions
  • Advanced knowledge of Excel
  • A good understanding of issues around GDPR and data management
  • Positive can-do attitude – able to work flexibly and cooperatively as part of a small team
  • Excellent time management skills
  • Willing to: cover annual leave for relevant roles and attend meetings/events when required; work overtime occasionally; carry out any other reasonable tasks asked of you; travel to office in central Cheltenham.

To apply:

Please send your CV and a covering letter to caroline@naturewatch.org, including the information below:

  • Please describe how your previous experience is relevant to this role? Why are you a good fit for this job?
  • What about this role excites you and made you want to apply? Please describe your interest in working with us.

Closing Date: Sunday 17 January, although we may interview candidates that are a strong match before the closing date.