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Keeping your home clean… and your conscience too

A guest blog post from Ecozone 

As you’ll discover in the new edition of the Naturewatch Foundation’s Compassionate Shopping Guide, at Ecozone we are committed to creating effective eco-friendly cleaning products without causing harm to our animal friends. We have a collection of over 100 products which provide an environmentally-friendly, cruelty-free alternative to conventional household cleaners, helping more people live a sustainable life without having to think too hard about it.

Having been in business for 20 years, we’ve seen a lot of change taking place and we were thrilled in 2015 when the government announced a change to policy which would make animal testing illegal in all household cleaning products. Unfortunately, our joy was short-lived as, although the tests were outlawed for finished products, loopholes within the policy allowed for animal testing to continue for certain ingredients.

A recent study by the government has shown that in 2019 alone, 3.4 million procedures were carried out in Great Britain involving living animals, and while this is a figure which encompasses a number of industries, cleaning product manufacturers are far from innocent.

So, what can we do? The first step is to make informed decisions about the products we fill our kitchen and bathroom cupboards with. Check out the new edition of the Naturewatch Foundation’s Compassionate Shopping Guide, which Ecozone is proud to be a part of and only features brands that have shown a dedication to being cruelty free through a strict verification process.

Ecozone began as an independent, family-run company and remains one to this day. Unlike many cleaning brands, we’re not owned or involved with any large corporations which might be profiting from cruelty in other areas of their business. Thankfully, the Naturewatch Foundation has used this as one of the criteria for the companies it endorses, making it simple to figure out whether or not your decision to purchase a product could end up lining the pockets of corporations with questionable ethics.

It’s also important to check a product’s packaging for any ingredients that might be derived from animals, disguised with names that don’t make it immediately obvious. While the inclusion of beeswax might be a clear indicator that a product isn’t vegan, ingredients such as tallow, which is a rendered form of beef or mutton fat, and lanolin, a wax secreted by the glands of wool-bearing animals, might go unnoticed by the regular supermarket shopper. For peace of mind, vegan-certified products should feature the Vegan Society logo somewhere on their packaging.

For us, it’s a no-brainer – why should animals have to suffer for humans to keep their homes clean? We’re proud to be a verified cruelty-free brand and we want the whole world to know. That’s why being endorsed by the Naturewatch Foundation is so important to us. It’s a stamp of approval telling everybody that they can trust our products and use them with confidence, and we’re proud to sit alongside so many other brands in the Compassionate Shopping Guide, each making strides towards creating a better, kinder world.

To celebrate the launch of the new Compassionate Shopping Guide, Ecozone is offering 33% off selected products. Explore the offers from 16-30 September 2020 at www.ecozonedirect.com.