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Boycott The Body Shop
Updated 14 September 2017
The latest development in our long-standing campaign against The Body Shop is that L’oreal has sold the brand to Brazilian cosmetics giant, Natura Cosméticos SA. The sale completed on September 7, 2017 for $1 billion USD.
L’Oréal blamed 'adverse trading conditions' for the The Body Shop's disappointing sales. However, since the brand’s takeover by L’Oréal in 2006, well-informed shoppers have become increasingly suspicious of the brand's 'ethical' message. Naturewatch Foundation supporters have been invaluable in helping spread the word that the parent company counts.
This sale confirms that consumer power is a force to be reckoned with, especially when double standards are employed.
Naturewatch Foundation and many of our supporters have attempted to communicate with The Body Shop’s new parent company over the past several months. Natura claims to not participate in animal testing, however as such statements are often hollow and meaningless, we have necessarily sought clarity.
Specifically we have asked:
- Does Natura operate a fixed cut-off date animal testing policy?
- Does the policy apply across all Natura-owned brands, including Aesop and The Body Shop?
- And does Natura, or their subsidiary brands, sell any cosmetic products in regions where animal testing is mandatory for imported cosmetics?
Answers to these questions would confirm Natura’s commitment to ending animal testing for cosmetic products. But they are yet to respond.
If Natura are genuine in their avoidance of animal testing they will operate a fixed cut-off date animal testing policy, and ensure this policy applies across all their brands, and in all regions.
Why are they avoiding these simple questions?
Until Natura are open and clear on their animal testing policy, our message remains unaltered: Boycott The Body Shop.
To discover ethical brands that are genuinely cruelty-free, please refer to your Compassionate Shopping Guide, which includes the name of the parent company when applicable.
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