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Public Awareness Campaigns

Animal welfare organisations, law enforcement agencies and policy-makers are united in their abhorrence of puppy farming and the criminal activity that leads to the exploitation and poor welfare of dogs and puppies. However, public awareness of the scale of puppy farming still remains shockingly low.

As a result, animal welfare organisations and policy-makers are developing effective public awareness campaigns to help increase public understanding and eradicate puppy farming.

In parallel with our work lobbying for legislative change regarding the breeding and selling of puppies, Naturewatch Foundation also seeks to raise general public awareness through targeted campaigns such as our campaign developed for display in veterinary practices and local council offices and motorway services. Naturewatch Foundation also offers a hotline for reporting puppy farming.