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Campaign Progress - Puppy sale regulations in force from today!

At Naturewatch Foundation we are delighted that from today (Monday 1 October) new regulations have come into force to strengthen animal welfare, especially puppy sales, in England.

The regulations will:

  • Ensure that breeders must show puppies alongside their mother before a sale is made.
  • Tighten regulations so that puppy sales are completed in the presence of the new owner – preventing online sales where prospective buyers have not seen the animal first.
  • Ban licensed sellers from dealing in puppies and kittens under the age of eight weeks.
  • Regulate adverts, including on the internet, by ensuring licensed sellers of all pets include the seller’s licence number, country of origin and country of residence of the pet in any advert for sale.
  • Introduce a new “star rating” for dog breeders, pet shops and others to help people rate them on their animal welfare standards.

Naturewatch Foundation Campaign Manager, Sarah Carr, said:

"For too long, puppies have been used as a money making tool with little concern for their or their mum's welfare and the unsuspecting families the farmed puppies join. We welcome the new regulations and look forward to the next stage - the implementation of the government’s commitment of a ban on third-party sales of puppies and kittens and an information campaign to help and inform families when they decide they would like a dog to join their family.

Links for further information: Take Action