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New cruelty-free endorsement: MuLondon

My name is Boris and I am the Founder and Head Cream-Whipper at MuLondon. I make a range of award-winning, all-natural skincare products for dry and sensitive skin types. I started MuLondon in 2008 with a simple idea: Create mild, effective & cruelty-free products for people who care about the environment, animal welfare and about what goes on their skin. I have suffered from very dry skin and eczema, so I know what sensitive skin feels like.

In order not to irritate the skin, the whole MuLondon range is free from preservatives like parabens, sorbates, benzoates and MI/MCI, mineral oils and artificial colours or fragrances. I use only the finest certified organic vegetable oils, herbal extracts and flower essences to create potent and healing products.

I am a purist when it comes to ingredients and the entire MuLondon range is formulated according to my motto: "If you wouldn't feel like eating it, an ingredient has no place in a beauty product." In line with MuLondon's cruelty-free and environmental policy, the range is also free from palm oil and its derivatives, as the use of palm oil contributes to deforestation and endangers the orangutans' habitat.

The entire MuLondon range is 100% vegan - no animal ingredients of any kind are used, so you will not find honey, beeswax, lanolin, carmine or gelatine in any of the products. I am a strong believer in organic agriculture and every possible ingredient used is certified organic and GM-free. Ethical shoppers can enjoy my creations in a number of mouth-watering varieties: Organic Rose, Rosehip & RosemaryWhite Chocolate Truffle or Marigold, Frankincense & Myrrh moisturiser.

Having earned registrations from The Vegan Society, PETA and BUAV, I am proud that MuLondon is now endorsed by Naturewatch as cruelty-free. People using MuLondon moisturisers and cleansers can care for their skin using high-quality, truly natural products, while having completely clear conscience.

I love hearing from people who share my ideals, so get in touch via twitterFacebookInstagram or my website at if you have any questions or would just like to say hi. I look forward to hearing from you!

MuLondon would also like to offer Naturewatch supporters 20% off all MuLondon products until 30 June 2014.

Just go to www.MuLondon,com and enter the code: NATUREWATCH

The code can be entered in the shopping basket and is valid on all full-price items, for worldwide delivery.

Thanks MuLondon.