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Today, 11th March 2013, the EU Cosmetics Testing Ban comes into force, officially recognising that animals shouldn’t be suffering for the sake of human vanity.   Although this is a wonderful step forward, we now have to convince the rest of the world to follow suit!

Meanwhile, L'Oréal, and other large multi-national companies are able to continue using animal testing to develop new products to sell outside Europe.

The EU ban means that any company wishing to sell NEW cosmetic products within the European Union must ensure that none of the ingredients, or finished products, have been tested on animals anywhere in the world. The ban affects all cosmetics including toiletries and beauty products from soap to toothpaste. 

However, the ban only applies to NEW products, not the products that are already on our shop shelves manufactured by L'Oréal, and other companies we don’t endorse.  These products contain ingredients that have been recently tested on animals and profits from sales can still be used to fund animal testing elsewhere in the world.  On the plus side, we are hopeful that the ban will mean increased effort is put into developing and validating non-animal methods for the remaining three animal tests.

Naturewatch calls upon consumers to help step up the pressure, as it’s now even more important to boycott companies that continue to use animals testing.  The EU ban sends a strong message worldwide in support of cruelty free beauty and in particular to countries such as China, who still demand animal testing for cosmetics.

Boycotting companies such as L'Oréal sends a very clear message: we won’t rest until animal testing for cosmetics is relegated to the dustbin of history throughout the world!

The Naturewatch Compassionate Shopping Guide continues to be the definitive guide to cruelty free shopping for toiletries, cosmetics and household cleaning products.  We put the spotlight on companies that use animal testing to develop new products. If you haven’t already got a copy of the NEW 13th edition please buy one today – it’s only £4.00.