A fairer world for animal starts with education – making sure that people view animals as sentient beings, capable of feeling and capable of suffering.
Naturewatch Foundation is a registered charity, founded by John Ruane in 1991, with a mission to end animal cruelty and advance animal welfare standards around the world.
We launched World Animal Day in 2003 to unite the animal welfare movement around the globe and our Compassionate Shopping Guide has given peace of mind to consumers for more than 25 years.
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We’re here to:
- Raise public awareness of animal abuse and wildlife crime.
- Improve and develop animal welfare standards worldwide.
- Address decision makers in the UK, EU and beyond. We’re not politically affiliated, but we support policies that help animals.
- Coordinate education, police training and public awareness campaigns to raise animal welfare standards.
- Create a culture of respect and sensitivity, making the world a fairer place for all living creatures.
- Obtain information and investigate those reportedly involved in puppy farming and wildlife crime, through covert investigations.
A word from our Chief Executive
A short message from our CEO, Sarah Carr… did you know that Naturewatch Foundation works on a range of animal welfare campaigns?
Where we are heading - our strategy to 2030
At the beginning of 2024, we published ‘Our Strategy to 2030’. We hope this document will provide an insight into our direction and ambition for animals.
Our campaigns are a real team effort, and we thank our supporters, ambassadors and patrons as we
strive to deliver our mission. We hope you will be part of our journey in 2024 and beyond.
A fairer world for animals – The power of education
A fairer world for animal starts with education – making sure that people view animals as sentient beings, capable of feeling and capable of suffering.
It’s not always easy, but we’re here for the long haul. We teach responsible ownership, we encourage consumers to boycott companies that profit from animal testing and we lobby those in power to improve legislation.
We don’t get government or corporation funding, so we rely on our supporters to continue our work. That’s why we keep our costs low so every possible penny goes to improving the lives of animals.
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Meet the team
Click here to find out more about the people that make up the team here at Naturewatch Foundation.
Our patrons
We’re lucky to have a number of high-profile patrons supporting our work. Click here to find out more
Our partnerships
Over the years we’ve built strong relationships with a growing number of like-minded animal welfare organisations.
