We sought to embed the animal–human abuse link into frontline practices
Protect Animals. Protect People
Violence against women and girls makes up 20% of ALL recorded crime every year.
Violence against women and girls makes up 20% of ALL recorded crime every year.
Because it’s never ‘just’ animal abuse. Animal cruelty is often the first visible sign that a family is unsafe, and recognising that link helps protect both people and animals.
When animals are harmed, people are often at risk too.
Recognising and responding to that connection is essential — across legislation, the criminal justice system, and safeguarding.
When we take animal cruelty seriously, we’re also protecting families, strengthening communities, and preventing further harm.
Over a third of women say they’ve stayed in abusive homes because they had no safe place for their animals.
Animal cruelty isn’t just an animal welfare issue — it’s a public safety, social justice, and compassion issue.
Abusers understand the special bond that exists between a person and a pet. That’s why they use animals to control, threaten or hurt others - just like they might isolate a victim from friends, family or money. This is called coercive control.
Violence towards animals and violence towards people often share the same roots: power and control.
Wildlife crime, illegal puppy farming, and organised animal cruelty aren’t isolated acts, they’re connected to wider criminal networks, tax evasion, and exploitation.
We also know that children who are exposed to animal abuse are at a greater risk of committing violent crimes later in life. Early intervention saves lives, both human and animal.
The greatness of a nation and its moral progress can be judged by the way its animals are treated.”
Our campaign calls for stronger recognition of this link across all areas of society:
By protecting animals, we help prevent human suffering and build safer, more compassionate communities.
The compassion we show towards animals reflects who we are as a society. From the cruelty of animal testing to the illegal puppy trade, animals are too often treated as disposable. Yet the companionship and emotional support they provide, especially during times of loneliness and stress, are invaluable.
That bond between people and animals is something worth protecting. Because when we care for them, we’re also caring for ourselves.
Stand with the Protect Animals, Protect People campaign.
Together, we can break the cycle of violence, strengthen communities, and protect all who are vulnerable.
There are lots of ways to help with our work, from making a donation through to holding fundraising events or even getting involved as a volunteer. Below, you can explore the different ways to help us continue raising standards for animals.
Share your story and photos to help us celebrate the powerful bond between people and their animals.
This simple step would reduce harm to wildlife. Help us deliver this message directly to retailers who can make a real difference.
Millions of animals bred for research are never used and their fate goes unrecorded.
Urge your MP to stand up for these forgotten victims.
UK wildlife is under threat, yet crimes against it are treated as minor offences. Urgent legal reform is needed.
Join us in telling your local MP why a change in law is vital to protect our wildlife.
Join us in asking the UK Government to finally end animal testing for all everyday household products.
Unethical extreme designer pet trends are pushing cats and kittens to the limit.
Join us in calling for extreme cat breeding to be banned across the UK.
Your support helps us protect wildlife and tackle cruelty. Every donation makes a real impact.
Take part in a way that works for you, whether volunteering, fundraising or donating items, and help create a kinder future for animals.
