World Animal Day
Today, almost 100 voluntary ambassadors are working in more than 70 countries to promote World Animal Day.
For us, it is important to speak up for animals every day of the year. However, coordinating World Animal Day on October 4 focuses the world’s attention not only on celebrating animals but also on making their lives better.
Explore this section
The story so far…
How far we've come…
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World Animal Day continues to grow every year, reaching 59 million people worldwide in 2025.
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Hundreds of events take place annually in countries around the world.
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Our global Ambassador network now spans 109 ambassadors across 70 countries, working year-round to raise the status of animals.
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The World Animal Day logo is now recognised globally as a symbol of compassion, transcending nationality, religion and politics.
Next steps…
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We aim to have at least one World Animal Day ambassador in every country.
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To continue raising the status of animals worldwide, ensuring they’re recognised as sentient beings.
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We want to grow World Animal Day’s presence in schools and youth communities to inspire the next generation.
How you can help
There are lots of different ways to help spread the word about World Animal Day, which you can explore here. You can find out more about initiatives happening throughout the year by signing up for our mailing list below
Join our World Animal Day mailing list
Sign up today to play your part, together we can make the world a kinder place for all animals.
Share your story and photos to help us celebrate the powerful bond between people and their animals.
This simple step would reduce harm to wildlife. Help us deliver this message directly to retailers who can make a real difference.
Millions of animals bred for research are never used and their fate goes unrecorded.
Urge your MP to stand up for these forgotten victims.
UK wildlife is under threat, yet crimes against it are treated as minor offences. Urgent legal reform is needed.
Join us in telling your local MP why a change in law is vital to protect our wildlife.
Join us in asking the UK Government to finally end animal testing for all everyday household products.
Unethical extreme designer pet trends are pushing cats and kittens to the limit.
Join us in calling for extreme cat breeding to be banned across the UK.
Your support helps us protect wildlife and tackle cruelty. Every donation makes a real impact.
Take part in a way that works for you, whether volunteering, fundraising or donating items, and help create a kinder future for animals.