





With your help we have been fighting to end acts of animal cruelty and improve animal welfare standards worldwide for over 30 years.

Naturewatch Foundation has been working in Eastern Europe, advancing animal welfare since 1994 and most recently supporting the animals of Ukraine affected by war.

We're fighting for a kinder, fairer world for animals. Over the years we have developed a wide range of sustainable animal welfare projects – in the UK and throughout the world.
From one-off donations, shopping ethically, volunteering to leaving a gift in your will, there are many ways you can help support us in our campaign to end animal cruelty.

Target Crime not Wildlife is a coalition dedicated to ending the use of catapults and similar weapons against wildlife through stronger laws, better education, greater public awareness, responsible retailing, and increased accountability.
The Naturewatch Foundation team is dedicated to the promotion of animal welfare and campaigning against animal cruelty.

Since 1991, Naturewatch Foundation has campaigned passionately to end animal cruelty and advance animal welfare standards in the UK and worldwide.
With your help, we can keep making the world a kinder place for animals.
Please consider supporting our campaigns.
Donations and gifts in wills fund our work – there are always more animals to help and more cruelty to stop.
Together, we can make a real difference for animal welfare.
Our campaigns
As an animal welfare charity with campaigns in the UK and beyond, it’s fair to say we have lots going on. Explore the latest news and updates from all of our current campaigns, find out about upcoming events and join our mailing list.
We sought to embed the animal–human abuse link into frontline practices
In February 2025, we released our ‘Forgotten Dogs’ report about the welfare of male dogs used for breeding, which highlights how regulation in England and Wales fails to protect them.
We are a key partner of the Welfare and Protection Stakeholder Group that meets with the Home Office regularly to hold them accountable.
In 2023, we celebrated 30 years of helping ethical shoppers find cruelty-free brands in our Compassionate Shopping Guide.
In 2025, we revealed that 4 in 5 UK puppies come from unknown sources, including unlicensed breeders, illegal breeders and puppy smugglers.
In January 2024, we launched our first ever Pet Rescue Grant to help frontline animal welfare organisations rehabilitate dogs, cats and rabbits who’ve been impacted by the low-welfare pet trade.
In August 2023, we launched our Force Control Room wildlife crime animated training package for police staff tasked with receiving wildlife crime reports from members of the public.
At the end of 2025, Operation Major was launched at the UK Wildlife Enforcers Conference to highlight horrific injuries caused to dogs used in the commission of wildlife crime.
In 2023, the 44 websites run by police forces across England and Wales didn’t offer any advice to survivors of domestic abuse where pets had been harmed or threatened.
We wanted to make sure we made everyone aware of the harm that can be done to survivors of abuse when their pet is targeted.
We want to ensure that our campaign message is heard globally. In 2022, we presented to a subcommittee of the European Parliament about animals within domestic abuse.
We want to advance animal welfare in as many countries as possible and deliver awareness training as widely as possible on the need to take crimes against animals seriously.
We want to reach MPs to explain why animal welfare matters.
In April 2025 we shared our ‘Licensed Dog Breeding in the UK & Ireland 2025’ report with government officials in Northern Ireland, highlighting a particular concern about the lack of transparency around dog breeding in the nation.
Our wildlife crime investigators are regularly submitting quality, comprehensive information to police forces across England and Wales.
With your support, we have contributed towards the National Wildlife Crime Unit’s online Badger persecution training video. This video, a crucial resource for law enforcement, equips officers with the knowledge and skills to combat badger persecution, a significant threat to our wildlife.
We are proud to partner with the National Rural Crime Network (NRCN). Our role is to advocate for protecting wildlife and domestic pets in rural areas, enhancing the network’s mission to improve community safety.
We’ve been campaigning for better transparency in animal testing so that the public can know all the facts.
We sent Freedom of Information requests to every police force in England and Wales, and over 650 supporters emailed their MP calling for mandatory training on the role of pets within domestic abuse.
We launched a campaign urging our supporters to back calls for the enactment of Law 2351 in Ukraine. We also submitted evidence and letters to the Ukrainian government.
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Help support our work by purchasing from our range of cruelty free merchandise and partnership products.
Animal Mug 2025 - winning design for World Animal Day
Animal Mug 2024 - winning design for World Animal Day
Compassionate Shopping Guide - 17th Edition
- Select options This product has multiple variants. The options may be chosen on the product page
Animal Mug 2023 - winning design for World Animal Day
Animal Mug 2022 - winning design for World Animal Day
Cruelty-free Eco bag
How you can help
There are lots of ways to help with our work, from making a donation through to holding fundraising events or even getting involved as a volunteer. Below, you can explore the different ways to help us continue raising standards for animals.





