Training and educating

Education empowers people to understand animal issues and make informed choices. By sharing knowledge and encouraging compassion, we’re building a kinder future for animals in Eastern Europe.

Preventing unwanted litters and caring for dogs and cats is just part of the solution – real, lasting change comes from education.

We’re passionate about helping animals across Eastern Europe through hands-on humane education and community outreach. It’s crucial to give people the tools to understand animal needs, prevent cruelty, and promote better care.

Children in a classroom sit at desks, each engaged with an illustrated book featuring animals. The scene conveys focus and learning, with a cosy and studious atmosphere.
Our programmes engage with:
  • Governments and municipalities We collaborate with governments and municipalities in Eastern Europe, providing evidence and guidance to help them make informed decisions. Our support helps shape stronger animal welfare laws, implement humane stray animal programmes, and promote safer, healthier communities for people and animals alike.
  • Police officers and the legal system Laws alone can’t protect animals – they must be enforced. We train police and judicial authorities across Eastern Europe (and beyond) to recognise the link between animal cruelty and human violence, investigate cases effectively, and ensure animal crimes are taken seriously.
  • Animal welfare professionals (including charities, non-governmental organisations, shelters, and veterinarians) Working with animal welfare professionals in Ukraine, Moldova, and Romania means adapting our approach. Some embrace new ideas, while others need clear evidence. By sharing research, practical solutions, and success stories, we demonstrate what really works.
  • Pet guardians and communities Alongside our work with the above groups, we help pet guardians understand animal welfare, recognise neglect, and take shared responsibility for a more humane world. We’ve shared our messages through television, radio, and press across Eastern Europe. Community education is also at the heart of our spay-neuter initiatives and caring for cats and dogs projects.
  • Children and their teachers Creating a kinder society begins with children. Through hands-on lessons, engaging resources, interactive activities and online teacher training, our humane education programme helps educators nurture children into compassionate, responsible citizens who respect and care for animals.

By promoting an empathetic and enlightened society, we can work towards creating a better life for animals in Eastern Europe.

Our current and recent educational projects…

Ukraine

Police officers and the legal system
  • We’ve trained police, lawyers, and animal welfare groups in Ukraine and Moldova on ‘the link’ between animal abuse and broader violent crimes. Since the project began, reports and prosecutions for serious cruelty have increased, with some offenders receiving near-maximum eight-year sentences. Ukraine has also recognised ‘the link’ in national policy.After training police in other countries to help build safer, more compassionate communities, we expanded our mission through our dedicated Protect Animals. Protect People. campaign. Read more.
  • Together with dog control expert Brian Faulkner, we taught Ukrainian police officers about safer dog handling. By learning humane and effective handling techniques, officers can protect themselves, the public, and the animals they meet. As part of this project, we produced a Safer Dog Handling Manual – over 1,000 copies have since been shared with patrol teams throughout Ukraine.
Animal welfare professionals
  • Rescuers and shelters see the suffering of animals up close. We invite them to take part in our police training, so they learn to recognise and report abuse effectively. Through strong collaboration between animal welfare organisations and law enforcement, we can break the cycle of violence.
Children and their teachers
  • For years, we’ve supported teachers across Ukraine in bringing compassion into the classroom through our humane education projects. We’ve developed an online course on teaching kindness to animals and nature, showing how it can be integrated across any subject – from science and languages to art, literature, and sport. Our next step is to produce a video version of the course to reach even more educators.
  • We are writing an English as a Second Language (ESL) textbook that teaches English through lessons about kindness and proper animal care. Our Campaign Managers also joined an online ESL class in the Donetsk region, discussing responsible pet care and Ukrainian animal protection laws.
  • We have conducted dozens of Lessons of Kindness in schools and other facilities for children, and have published resources for them as well as their teachers.
  • We’ve created and printed a set of three workbooks that we’ve given to schools in Cherkasy, which focus on companion animals, wild animals and farm animals.

Focusing on education during a war might seem impossible, but it’s when empathy is needed most. Ukrainian children are growing up surrounded by hardship, and our programme helps them discover kindness and hope even in difficult times.

The Teacher Training Pack is exactly what we needed, it’s full of useful material. This is the first time I’ve been supplied with the tools I need to help educate the children as responsible and kind animal owners.

I’m really enjoying learning about animals and how to care for them properly.

I want to become a vet so I can help animals who lost their homes like we did.

Moldova

A group of ten police officers poses together in uniform in front of a blue and yellow emblem backdrop that says Directia de Politie – Chisinau. The mood is formal and professional.

Governments and municipalities
  • In 2025, we ran a national two-day seminar in Bălți on humane and effective stray dog catching, which brought together staff from municipal services and shelters in five cities. The seminar combined classroom learning with hands-on fieldwork, so participants could put the techniques into practice. It wrapped up with a tour of Bălți’s municipal shelter, where everyone got a close-up look at the kennels, daily routines, and how the shelter operates, showing the real value of practical experience and sharing knowledge across regions.
Police officers and the legal system
  • After training police across Ukraine, we were invited to bring our expertise to Moldova. Working with the Ministry of Internal Affairs, the ‘Sectia de Control si Protectia Animalelor’ (SCPA) in Chișinău, and local police, we ran two online sessions – one for officers and one for animal volunteers nationwide. The sessions covered animal law, prosecution strategies, partnership working, and the links between animal cruelty, organised crime, and community safety.
  • Mark, our Campaign Manager for the Protect Animals. Protect People. campaign, also visited Chișinău to meet volunteers, SCPA representatives, and police, discussing stray dogs, the links between animal abuse and domestic violence, and how prioritising animal welfare can make communities safer.
Animal welfare professionals
  • Volunteers from animal welfare groups were invited to join our police training course (above), with a dedicated online session aimed specifically at them.
  • To support our Caring for Cats and Dogs work, we will run online courses for shelters and volunteers with Karl Luganov – co-head of Humane Society Moldova and (voluntary) Chair of the Administrative Council of Bălți’s municipal animal shelter. The sessions, along with new guidance materials, will cover shelter management, rehoming, interacting with the public, and other practical skills.
  • Looking ahead, we hope to offer training for Moldovan veterinarians in modern sterilisation techniques. This project could be challenging, as many vets in Moldova are reluctant to work with stray animals, but it’s an important step towards improving animal welfare.
Pet guardians and communities
  • Our microchipping and registration outreach project gives volunteers the chance to talk to local people about responsible pet ‘ownership’ and the benefits of sterilising animals.
  • In Moldova, our World Animal Day ambassador is Humane Society Moldova, an organisation that makes a real difference in its community. It runs education programmes, promotes animal sterilisation, inspires gentleness towards animals, and brings people together each year to celebrate World Animal Day on October 4.
Children and their teachers
  • Following our 2024 visit to Bălți, local leaders showed interest in initiatives inspired by our educational work in Ukraine, and we look forward to supporting these projects. Success, however, will depend on the consistency of their commitment to improving animal welfare in the city.

Romania

Pet guardians and communities

While our training and education currently focuses on Ukraine and Moldova, our World Animal Day ambassadors from around the world raise awareness, engage local residents, and drive positive change in their countries.

  • In Romania, both of our World Animal Day ambassadors are actively involved in their communities. They lead educational programmes, advocate for sterilisation, encourage compassionate care for animals, and organise World Animal Day events on October 4.

Find out more about their educational work:

How you can help

There are lots of ways to help with our work, from making a donation through to holding fundraising events or even getting involved as a volunteer. Below, you can explore the different ways to help us continue raising standards for animals.

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