Compassionate Shopping Guide
We’ve been helping ethical shoppers live their values and choose cruelty-free for over 30 years.
We can all make a difference to animal welfare by choosing to buy from compassionate, cruelty free companies, but it’s often challenging to know exactly what’s in our shopping basket.
That’s where our Compassionate Shopping Guide comes in. It’s full of fantastic cruelty-free personal care and household brands that have zero ties to animal testing.
It’s the definitive guide to cruelty-free shopping and we’ve been helping consumers navigate the maze of claims and confusing legislation for over three decades.
When you buy from brands in our guide, you can be confident your cash isn’t supporting animal testing in any way.
Explore this section
The story so far…
How far we've come…
Next steps…
We’re guiding companies too
The Compassionate Shopping Guide is a great way to find all your cruelty-free products in one place, but it’s also a way to encourage other companies to come on board.
Our team contacts hundreds of personal care and household brands to make sure:
- They have a fixed cut-off date for animal testing.
- They are not owned by another company (or are part of a subsidiary) that tests on animals.
- They don’t sell their products in markets where animal testing is still mandatory.
The guide shows that lots of companies are doing the right thing and that there’s a serious, growing market for compassionate shopping.
Explore and share the guide with friends
How you can help
You can also help by spreading the word to the brands you love. Remember, there’s no cost for your brands to appear in the guide, so if they’re not in it already, why not invite them to join?
Of course, we can’t campaign against animal testing without your support. We’re working hard to end the needless suffering of mice, rabbits, dogs, cats and many other animals.
How you can help
There are lots of ways to help with our work, from making a donation through to holding fundraising events or even getting involved as a volunteer. Below, you can explore the different ways to help us continue raising standards for animals.
Share your story and photos to help us celebrate the powerful bond between people and their animals.
This simple step would reduce harm to wildlife. Help us deliver this message directly to retailers who can make a real difference.
Millions of animals bred for research are never used and their fate goes unrecorded.
Urge your MP to stand up for these forgotten victims.
UK wildlife is under threat, yet crimes against it are treated as minor offences. Urgent legal reform is needed.
Join us in telling your local MP why a change in law is vital to protect our wildlife.
Join us in asking the UK Government to finally end animal testing for all everyday household products.
Unethical extreme designer pet trends are pushing cats and kittens to the limit.
Join us in calling for extreme cat breeding to be banned across the UK.
Your support helps us protect wildlife and tackle cruelty. Every donation makes a real impact.
Take part in a way that works for you, whether volunteering, fundraising or donating items, and help create a kinder future for animals.
