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Privacy policy

Privacy policy

Last updated: September 2019 

Naturewatch Foundation is a registered charity (1039679) working to improve the lives of animals. Our mission is to end animal cruelty and advance animal welfare standards around the world. 

This policy explains how we handle and use your personal information and your rights in relation to that information. Protecting your data is important to us, and always has been.

We take care to ensure that we use your information in accordance with all applicable laws concerning the protection of personal information.

Naturewatch Foundation is registered as a data controller with the Information Commissioner for the United Kingdom.

If you have any questions about this Privacy Policy or our treatment of the information you provide to us, please send an email to or by post  to:

Naturewatch Foundation, 49 Rodney Road, Cheltenham, GL50 1HX - Attn: Privacy.

We periodically update this Privacy Policy and we encourage you to regularly review this page to ensure that you are happy with any changes.

This policy applies to all pages hosted on this site. It does not apply to other organisations we may direct you to under the World Animal Day umbrella.

This policy applies to Naturewatch Foundation only.

By submitting your data to Naturewatch Foundation, you are accepting this privacy policy and authorise Naturewatch Foundation to collect, store and process your information in the ways explained below.

How your data is collected

We obtain information about you in the following ways:

Information you give us directly

You may give us your information when you register as a supporter, make a donation, purchase one of our products, register as a volunteer or ambassador for World Animal Day, apply for a job, use our services or otherwise communicate with us.

Information you give us indirectly

Your information may be shared with us by third parties. This might include: when you sign up to volunteer for either Naturewatch Foundation or World Animal Day through a Job Centre or external volunteering website; independent event organisers; fundraising sites like fundraising sites like Just Giving or Charities Aid Foundation; professional fundraisers; subcontractors acting on our behalf who provide us with technical assitance, payment or delivery services.

These independent third parties will only do so with your consent when you have indicated that you wish to hear from us.

You should check their privacy policies when you provide your information to understand fully how they will process your information. We may also obtain information about you from a family member or a friend who contacts us on your behalf, or if a volunteer or fundraiser passes on your details to us.

When you visit this website

We automatically collect the following information:

  1. Technical information, including the type of device you’re using, browser and operating system being used to connect your computer to the internet. This information may be used to improve the services we offer.
  2. Information about your visit to this website, for example we collect information about pages you visit and how you navigate the website, i.e. length of visits to certain pages, products and services you viewed and searched for, referral sources (e.g. how you arrived at our website).
  3. We collect and use your personal information by using cookies on our website – more information on cookies can be found under the ‘Use of Cookies’ section below.

Social Media

When you interact with us on social media platforms such as Facebook and Twitter, we may obtain information about you (for example, when you publicly tag us in a World Animal Day event photo). The information we receive will depend on the privacy preferences you have set on those types of platforms.

Public Information

Where applicable, we supplement with information from publicly available sources such as annual reviews, corporate websites, public social media accounts, the electoral register and Companies House.

What type of information is collected?

In most circumstances, Naturewatch Foundation will only collect your name and contact details.

By submitting your details, you enable Naturewatch Foundation to campaign for animal welfare, raise funds and provide you with the services or information you select. Where applicable, we may share your information with sub-contractors and other suppliers we use for these purposes.

For example, if you are purchasing our merchandise or if you are making a donation, your details are passed to one of our reputable financial partners for payment processing and validation purposes only.  The information you provide as part of any financial transaction (such as your credit/debit card number) is collected only so that the transaction can take place.

Other examples might include:

  • information about your activities on our website and about the device used to access it, for instance your IP address and geographical location;
  • information as to whether you are a UK taxpayer so we can claim gift aid;
  • if you volunteer for us or apply for a job with us, information necessary for us to process these applications and assess your suitability (which may include things like employment status, previous experience depending on the context, as well as any unspent criminal convictions or pending court cases you may have);
  • any other personal information you voluntarily provide

How your information is used?

We may use your information for a number of different purposes, which may include:

  • For campaigning purposes - where you have signed a petition or otherwise taken action, your details may be sent to the campaign target, or an email sent on your behalf, as indicated when you took action e.g send an email to your MP;
  • Process your application for a job or volunteering position;
  • Audit and administer our accounts;
  • Administer your donation or support your fundraising, including processing Gift Aid;
  • Processing  orders that you have submitted;
  • Providing you with information that you have requested from us;
  • Carrying out our obligations under any contracts entered into between you and us;
  • Keeping a record of your relationship with us;
  • Checking for updated contact details against third party sources so we can stay in touch if you move;
  • Informing you of volunteering opportunities;
  • Sending you communications, which you have requested and that may be of interest to you. These may include information about campaigns, fundraising appeals or promotions of goods and services;
  • Processing grant applications;
  • Administer our websites and to troubleshoot, perform data analysis, research, generate statistics and surveys related to our technical systems;

How long is your information kept for?

We keep your information for no longer than is necessary for the purposes it was collected. The length of time we retain your personal information is determined by operational and legal considerations. For example, we are legally required to hold some types of information to fulfil our statutory and regulatory obligations (e.g. tax/accounting purposes).

We review our retention periods on a regular basis.

Who has access to your information?

We do not sell or rent your information to third parties.

We do not share your information with third parties for marketing purposes.

However, we may disclose your information to third parties in order to achieve the other purposes set out in this policy. These third parties may include:

Third parties working on our behalf

We may pass your information to our third-party service providers, suppliers, agents, subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf (for example to process donations and send you mailings). However, when we use these third parties, we disclose only the personal information that is necessary to deliver the services and we have a contract in place that requires them to keep your information secure and prevents them from using it for their own direct marketing purposes. Please be assured that we will not release your information to third parties for them to use for their own direct marketing purposes, unless you have requested us to do so or we are required to do so by law, for example, by a court order or for the purpose of prevention of fraud or other crime.

Lawful Processing

To comply with UK data protection rules, Naturewatch Foundation will always ensure we have a legal justification for collecting and using your personal information.

The legal basis that we rely on will depend upon the circumstances in which we collect and use your personal information. In almost all cases, our processing of your personal information will fall into one of the following categories:

  • Specific consent - you have provided your consent to allow us to use your data in a certain way.
  • Legal obligation - it is necessary for us to process your data in order to comply with a legal obligation.
  • Legitimate Interest –it is in our legitimate interest to contact you in order to raise funds and achieve our campaign objectives. Where we rely on a legitimate interest to use your information, we will always ensure that this is done in a way so as not to be intrusive or cause distress, and that respects your rights.
  • Performance of a contract – where it is necessary for us to process your data in order to carry out the performance of a contract

How Naturewatch Foundation will communicate with you

For any communications about our campaigning, fundraising or volunteering, we will only contact you via email or by sending a letter through the post. We will only do so if we have your consent or if we believe you would be interested in our campaign, unless you have expressed a preference not to receive such content.

To respond to your queries, we will contact you via the medium you used to contact us or by a medium you have indicated you would like us to respond with. If we need to contact you for an administrative purpose we will usually send an email or letter, depending upon the contact details we have on file.

Naturewatch Foundation will never telephone you to ask for donations and will never employ a third party to do so on our behalf.

Respecting your choices

When you supply us with personal information, we will assume that you are happy with the above uses of this information unless otherwise advised. 

You always have a choice about whether or not you wish to receive information from us and the frequency of it. You can change your mailing preference at by telephoning us on 01242 252 871, sending a letter to our office, or via email to

You may also opt-out of receiving campaigning and fundraising emails from us at any time by clicking the ‘unsubscribe’ link in any email we send to you.

If you ask us to stop sending marketing information we will update our records to stop further mailings as quickly as we can. However, for up to 28 days you may still receive further mailings which were already in progress prior to you asking us to stop.

Personalised Communication and Profiling

We may analyse your personal information to create a profile of your interests and preferences so that we can tailor and target our communications in a way that is timely and relevant to you. This allows us to be more focused, efficient and cost-effective with our resources.  It also reduces the risk of someone receiving information they may find inappropriate or irrelevant.

For example, in deciding who to email about a petition related to a campaign against puppy farming in Wales, we might look at which supporters have supported similar campaigns in the past and which supporters live in Wales.

We’re committed to putting you in control of your data so you’re free to opt-out of your information being used in this way by contacting

Your individual rights

Under UK Data Protection Law your rights are as follows. You can read more about your rights in details here. Here is a summary of the rights that we think may apply:

Right of access

You have a right to request access to the personal data that we hold about you. You also have the right to request a copy of the information we hold about you, and we will provide you with this unless legal exceptions apply.

If you want to access your information, please send a description of the information you want to see and proof of your identity by post to the address provided above.

Right to have your inaccurate personal information corrected

You have the right to have inaccurate or incomplete information we hold about you corrected. The accuracy of your information is important to us so we’re working on ways to make it easier for you to review and correct the information that we hold about you. In the meantime, if you change email address, or if you believe any of the other information we hold is inaccurate or out of date, please contact us via email or post (see above). Alternatively, you can telephone 01242 252 871.

Right to restrict use

You have a right to ask us to restrict the processing of some or all of your personal information if there is a disagreement about its accuracy or we’re not lawfully allowed to use it.

Right of erasure

You may ask us to delete some or all of your personal information and in certain cases, and subject to certain exceptions, we will do so as far as we are required to. In many cases, we will anonymise that information rather than delete it.

Right for your personal information to be portable

If we are processing your personal information (1) based on your consent, or in order to enter into or carry out a contract with you, and (2) the processing is being done by automated means, you may ask us to provide it to you or another service provider in a machine-readable format.

Right to object

You have the right to object to processing where we use your personal information (1) based on legitimate interests, (2) for direct marketing or (3) for statistical/research purposes.

If you want to exercise any of the above rights, please send an email to or write to us (address above). We may be required to ask for further information and/or evidence of identity. We will endeavour to respond fully to all requests within one month of receipt of your request, however if we are unable to do so we will contact you with reasons for the delay.

Please note that exceptions apply to a number of these rights, and not all rights will be applicable in all circumstances. For more details we recommend you consult the guidance published by the UK’s Information Commissioner’s Office.

What Naturewatch Foundation does to keep your data secure

When you give us personal information, we make every effort to protect against the loss, misuse and alteration of the information under our control.

In addition, we always use a secure connection when collecting personal financial information from you and conform to PCI standards. All forms which request credit card or bank details use the SSL (Secure Sockets Layer) protocol for encryption. Most web browsers (e.g. Microsoft Explorer, Mozilla Firefox, Safari, Google Chrome, etc.) support SSL. The link between your web browser and the server is secure if your web browser displays a small padlock or key symbol somewhere in the frame, or the address bar shows a web address beginning https:// (rather than http://)

Non-sensitive details (your email address etc.) are transmitted normally over the internet, and this can never be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we make our best effort to ensure its security on our systems. Where we have given (or where you have chosen) a password which enables you to access certain parts of our website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Keeping your information up to date

We take all reasonable steps to ensure your information is accurate and up to date.

Where possible we use publicly available sources to identify deceased records or whether you have changed address. We really appreciate it if you let us know when your contact details change.

Cookie Policy

Cookies are small text files on your computer, smartphone, tablet or other device.  They are made by your web browser when you visit a website.  Every time you go back to that website, your browser will send the cookie file back to the website's server. Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improving the user experience.

How we use cookies on our website

Naturewatch Foundation uses cookies to ensure your privacy and security when you visit secure areas of our website, such as donation pages and registration forms.

Naturewatch Foundation will also collect information such as your Internet Protocol (IP) address for monitoring and improving the effectiveness of our website services as well as security.

All browsers allow you to control which cookies you accept and which you delete. You will usually find these settings under the ‘Preferences’ or ‘Tools’ menu of your browser. For more information about cookies, please see

Third-party cookies on our website

Naturewatch Foundation uses Google Analytics to compile statistics on how our website is being used, which can help us to improve our website and online services.

Our website also uses Google Analytics advertising features to enable us to better understand the interests of our audience and to tailor our communications to be more relevant to you.

If you do not wish to see these adverts, you can:

  • opt out of Google’s use of cookies through Google’s Ads Settings
  • refuse the use of cookies by downloading and installing Google Analytics Opt-out Browser Add-on.

Controlling your cookie preferences

All Internet browsers allow you to control which cookies you accept and which you delete. For more information about cookies, please see

Third party cookies and our social media and web advertising

You may also see our advertising online and on some social media sites if you have supported us before, or if your use of these channels suggests that you would find our campaigns relevant.

We use cookies to ensure that any investments we make in online advertising are as cost-effective as possible, by tracking how well individual adverts perform. These cookies are issued by third party service providers that we have assessed as secure.

If you do not wish to see these adverts, you can do so by managing the privacy settings on your social media accounts including Facebook, Instagram and Twitter

Depending on your settings or the privacy policies for social media and messaging services, you may have given these services permission to share your details with us. For example, if choosing to register for an activity using a ‘Sign up with Facebook’ link, Facebook may share information such as your name and email address with us( this is not happening yet but plan this for our new website delete if not relevant) 

Third party websites

Please note that we cannot be responsible for the privacy and security policies and practices of third party websites, even when they provide links to our website or can be accessed using links from our website. We recommend that you check the policy of each website you visit.

16 or Under

Although we are not responsible for determining the age of website visitors, our websites are intended for use by people aged 16 and over.

If you are aged 16 or under, please get your parent/guardian's permission before providing us with personal information.

Parents and guardians should be aware that owing to the nature of our work, images posted on the Naturewatch Foundation websites may be considered unsuitable for children under the age of 13 (e.g. the carefully considered use of photographs of dead, dying or otherwise suffering animals).

Vulnerable circumstances

We are committed to protecting vulnerable supporters, beneficiaries and volunteers, and appreciate that additional care may be needed when we use their personal information. In recognition of this, we observe good practice guidelines in our interactions with vulnerable people.

Transferring your information outside of Europe

As part of the services offered to you through this website, the information you provide to us may be transferred to countries outside the European Economic Area (“EEA”). By way of example, this may happen if any of our servers are from time to time located in a country outside of the EEA. You should be aware that these countries may not have similar data protection laws to the UK. By submitting your personal data, you’re agreeing to this transfer, storing or processing. If we transfer your information outside of the EEA in this way, we will take steps to ensure that appropriate security measures are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this policy.

If you use our services while you are outside the EEA, your information may be transferred outside the EEA in order to provide you with those services.

We undertake regular reviews of who has access to information that we hold to ensure that your information is only accessible by appropriately trained staff and contractors.


Naturewatch Foundation operates in accordance with all relevant UK data protection laws. If you would like to find out more about these laws and how you could be affected beyond what is mentioned in this privacy policy, please visit the Information Commissioner’s Office.

If you have any specific questions about how Naturewatch Foundation processes your data which are not answered here or you would like to make a complaint about how we have managed your data, please either write, call or email us via the details below.

Cristina Popa
Marketing Manager: Data Planning
Naturewatch Foundation
49 Rodney Road
GL50 1HX

Tel: +44 1242 252871 or email us at

If you are not satisfied with our response to your enquiry you can contact the Information Commissioner’s Office and/or the Fundraising Regulator.