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Shopping selectively shows you care

While it is still uncertain if leaving the EU will make any difference to animal welfare standards, one thing is still clear – we must maintain the pressure on national, international and commercial bodies to introduce a full ban on the sale of products which contain new ingredients tested on animals.

Through making informed choices, you can use your purchasing power to support companies that are committed to using cruelty-free ingredients.

Every time you choose a cruelty-free alternative or create your own household cleaning products, you will keep a plastic bottle full of harsh and noxious chemicals on the supermarket shelves... away from your home and our oceans.

The cruelty-free revolution starts with every purchase you make!