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Shop cruelty free

For 20 years the Naturewatch Compassionate Shopping Guide has been the definitive guide to cruelty free shopping for cosmetics, toiletries and household cleaning products.  The Guide puts the spotlight on companies that continue to test on animals in order to develop ‘revolutionary new ingredients’, and highlights genuinely cruelty free companies who are worthy of your custom.

Although the EU Cosmetics Testing Ban is now in force, L'Oréal, and other multi-national companies are able to continue using animal testing to develop new products to sell outside Europe.  Most importantly, profits from the sale of products within the EU manufactured by these companies can still be used to fund animal testing elsewhere in the world!

If you don’t want your money funding animal testing outside Europe then you need a copy of the Naturewatch Compassionate Shopping Guide.  The Naturewatch guide is unique as no other organisation takes into consideration the policy of the parent company.

Buy your copy of the Naturewatch Compassionate Shopping Guide today to find out which companies are saying they don’t test on animals yet they are owned by giants like L’Oréal - it’s only £4.00.