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Compassionate shopping guide

Support cruelty-free companies

Our guide is unique as we are the only organisation that takes into consideration the policy of the parent company, if there is one.  We believe that for a company to be truly cruelty free, the parent company and its subsidiaries must all have a fixed cut off date animal testing policy in place. We are currently researching the 14th edition for publication later this year.  With this in mind, the current edition is now FREE!

Important updates: Since the 13th edition was first published, more companies have joined our cruelty free community by successfully demonstrating that they meet our strict endorsement criteria. 

These are:  

Tropic Skincare, Phil Smith, Ecozone, Dr Organic, Optima Consumer Health, Little Blue Hen Soap, Mother Nature's Goodies, PHB Ethical Beauty, Nourish, MuLondon, Urtekram, A'kin Beauty, Healthspan, Victoria Garden Organic Skincare and Morrisons (own brand toiletries & household products)! 

We no longer endorse Urban Decay due to their association with L’Oreal!

Through making informed choices you can use your purchasing power to only support cruelty free companies and send a clear message to those who continue to profit from animal suffering. 

Buy your copy of the latest Naturewatch Compassionate Shopping Guide today to find out which companies are saying they don’t test on animals yet they are owned by giants like L’Oréal .


Why not make a donation to Naturewatch with your purchase?

We try to keep the cost of producing our guides as low as possible, however a lot of work and resources are spent on producing and maintaining them. If you are able to add a donation to your purchase we would be most grateful.

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