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Compassionate shopping guide

Support cruelty-free companies

Our guide is unique as we are the only organisation that takes into consideration the policy of the parent company, if there is one.  We believe that for a company to be truly cruelty free, the parent company and its subsidiaries must all have a fixed cut off date animal testing policy in place.

Since our Guide was first published, more companies have joined our cruelty free community by successfully demonstrating that they meet our strict endorsement criteria.

These are:  

Tropic Skincare, Phil Smith, Ecozone, Dr Organic, Optima Consumer Health, Little Blue Hen Soap, Mother Nature's Goodies, PHB Ethical Beauty, Nourish, MuLondon, Urtekram, A'kin Beauty, Healthspan and Morrisons (own brand toiletries & household products)! 

We no longer endorse Urban Decay due to their association with L’Oreal!

Through making informed choices you can use your purchasing power to only support cruelty free companies and send a clear message to those who continue to profit from animal suffering. 

Buy your copy of the latest Naturewatch Compassionate Shopping Guide today to find out which companies are saying they don’t test on animals yet they are owned by giants like L’Oréal .

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