Help us stop ‘greed breeding’ – report your concerns about illicit dog, cat and rabbit breeders!
Here at Naturewatch Foundation, we’ve been campaigning to end puppy farming and backyard breeding for many years. We work closely with fellow charities, local authorities and enforcement bodies to get justice for dogs affected by unscrupulous breeding. Since we launched our Hotline4Puppies in 2019, we’ve received hundreds of your calls and reports about suspected low-welfare and illegal dog breeding.
But this National Pet Month we’re going further – and we need YOUR help.
We’ve launched a new campaign to #StopGreedBreeding. We want YOU to tell us if you’re concerned about unscrupulous breeders or sellers of dogs, cats and rabbits. We’ve expanded our hotline because there are millions of pets across the UK, and greed breeders want to cash in on our nation’s love for animals.
What is greed breeding?
Greed breeding is breeding for profit, not animal welfare. It has devastating impacts.
Greed breeders care about what sells, and that usually means designer pets that look a certain way. Pets who have been bred just for their looks often end up living with disease or pain and can need a lot of vet care. Our friends in rescue centres are picking up the pieces when owners realise they can’t look after their animal, either because the financial or emotional cost is too much.
How you can help
If you suspect someone is breeding or selling dogs, cats or rabbits illegally, you can tell our experienced investigators and they will look into your leads. Report your concerns here.
If you want to find out more about how to spot the signs of illicit greed breeders, visit our companion animal pages.
April is National Pet Month, so please help spread the word about our new campaign to your friends and family. Together we can all #StopGreedBreeding.
Our concerns about the impact of greed breeding on other animals is one of the reasons that, as 2023’s National Pet Month gets underway; we would like to announce the expansion of our puppy farming campaign to cover all low-welfare companion animal breeding.
Naturewatch Foundation will continue to investigate puppy farming and reports made about illicit dog breeders, but this work will no longer be species-specific to dogs, and concerns about the greed-breeding of cats and rabbits can also now be reported directly to us.
Our undercover investigator will use your submitted information to look into concerns about adverts or breeders that you feel appear to be showing compromised animal welfare or illicit behaviour.
We want to see these practices come to an end but right now greed breeding isn’t going anywhere so we need you to be our eyes and ears.









